heres a good interview with the folks behind the siriusbusiness music service where they explain the concept a bit deeper
SSG Interview With AMTCToday, January 23, 2007, 1 hour ago | SSGJanuary 23, 2007 Satellite Standard Readers have become familiar with Applied Media Technologies Corporation (AMTC), the official source for SiriusBusiness. SSG has covered several press releases from AMTC including some of the biggest franchise names in the U.S. We recently caught up with Matt Holden, the Public Relations and Sales Support Lead for AMTC. Matt was kind enough to give us his time
http://satellitestandard.blogspot.com/2007/01/ssg-interview-with-amtc.html