Re: Even With "Mike 93.7", Could WODS Get "Jack"-ed??
> It's safe to say that had Entercom not launched a
> "Jack"-type format at 93.7, WODS-103.3 also would have
> flipped to "Jack" today (June 3rd).
I think it would have happened even sooner. Seeing what was going on with WROR, Mix 98.5, and 92.9 WBOS, it was really boiling down to who was going to make the plunge all the way. Honestly, I think that 98-5 Jack FM was probably a week or two away.
>
> Despite Entercom's "Mike 93.7", could Infinity flip WODS to
> "Jack" anyway??
>
Any other day, Joe, I'd say that you're crazy. But right now I really don't know.
Mike is not really Jack, as we all know. There's way too much former Star 93.7 music in there. Every day, it seems that there are more and more rhythmic tracks on 93.7. Chicago also has a station similar to Jack-FM, Nine FM. It seems that everyone knows how Nine is getting no ratings. To me, it seems that Nine is about as similar to Jack as Mike is to Jack. Mike made basically no buzz in it's first book, and to me, it's pretty obvious why. It's like Star with no airstaff.
Would Infinity be wise to flip 103.3? Hell no. The ratings are great, it's got some heritage, and I'd bet that the billing is near or at the top. But right now I don't think that heritage means anything to Infinity. Especially that 98.5 is still doing those Whatever Weekends, it would make no sense to kill 103.3.
In Chicago, Infinity should have killed 105.9 WCKG. Instead they killed 104.3 WJMK. In New York, Infinity should have killed either K-Rock 92.3 or Mix 102.7. Instead, they killed one of New York's, and perhaps the country's, most legendary stations, 101.1 CBS-FM. In Boston, it would have been wise to kill Mix 98.5. Could they kill Oldies 103.3?