Actually, that's a good idea; we
should talk about some of the genuinely talented people out there whose broadcast careers have been strangled and aborted by the mechanics of the biz today. Modesty (ha ha) forbids me from touting myself, and I'll won't mention deceased talents like, say, Bob Lassiter,* who would have fit this category in his sad, final years...
...so I'll start with a couple of my living, breathing favorites...
ED TYLL: My all-time favorite host. After several fruitful years in Orlando and Los Angeles, his radio career seemed to lose focus. Which is sad because every talk station in America should be banging on his door, offering him a truckload of dough to get him back behind a mike. (Last I heard, Ed was alive and well and doing voiceover and standup in the New York area. He doesn't need radio; the point is that radio needs him).
PHIL DEFRANCO: Phil is a guy who likes to post his “opinions” on YouTube. He’s funny, original and always interesting. He obviously knows how to communicate with folks of his generation.
So why isn’t the radio industry beating a path to Phil’s door to hire him?
Answer that question and you’ll know all you need to know about why spoken-word radio is on the skids…
*When Lassiter died a few months ago, TALKERS magazine didn't even give him a mention. Guess they were short on room that month, and god forbid we miss our monthly doses of wisdom from Lars Larson and Lynn Wooley...
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When The Loop 1000 first signed on in 1987, I enjoyed listening to them. It was a great station to DX. Kevin Matthews was entertaining and even after he was moved to mid-days I'd still listen to the couple (Bev and Tim were they?). Once they added Larry King and started mucking with the lineup, I lost interest. I did appreciate when they briefly brought on Danny Bonaduce to do an evening show, but for all intents and purposes it was over by then. Ed Tyll did nothing for me.
I would really like to see a 'personality/talk' or 'hot talk' format prevail once again on an AM powerhouse like the old WLUP. Maybe I'm just too old school when it comes to that but why put a news or talk format on an FM signal that could be better used for music programming? If nothing else, put such programming on at night.
One host I really miss is Jaz McKay when he was on Cleveland's 3WE back in 1995.
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The Loop/WLUP in the early 80's was my inspiration. Johnny B. Kevin Mathews, and my personal favorite Steve & Garry. Bruce Wolf/Chet Chitchat with sports, the best traffic reports, news. It was outstanding radio.