So it looks like we've got the formula down pat. Public figure throws around a racial slur and gets caught. Offers up an apology, goes out into the woods of contrition for a hot minute, his employers/industry pumps the brakes for a bit, and he comes out with a "triumphant return" and earns industry acclaim/lots of money.
Michael Richards must be watching this and saying "really? Really." Or Donald Sterling. Or Paula Deen. Or all the other folks who have been "unfairly" treated by "the media" for "accidentally" letting an n-word slip now and then.
It's not what they said. What is more important is how their PR and legal teams handled it. If they've got good representation, it's "no harm, no foul."