As part of the merger with CBS Radio, it was speculated when the deal was announced that Entercom will have to part with one FM station in L.A.
As part of the formation of the station trust "TDC Communications", 14 stations (all FM) in total nationwide will be placed in the trust for sale or swaps.
The specific number of FMs per market was released today with the expected one station to be divested in L.A.
What was somewhat surprising was that unlike the other markets, it was announced that in L.A. it will be
*either* KSWD-FM-100.3 ("The Sound") *or* KCBS-FM-93.1 ("Jack FM") that will be divested.
Arguments for either:
Entercom's opening foray into L.A. was with the swap that landed them The Sound.
They have invested in the station by adding L.A. Rams game broadcasts and
have just signed midday host Uncle Joe Benson to a long term contract.
The 93.1 signal is the stronger of the two and (I believe) the better revenue producer of the two stations.
Likely more profitable as well with the relatively small staff required to run the current format.
Another consideration is the 40% revenue cap for a group owner in the market.
Let's discuss....
Story link: http://www.insideradio.com/entercom...cle_28ff2eee-0e4b-11e7-9ecc-ef888eef1bd3.html
As part of the formation of the station trust "TDC Communications", 14 stations (all FM) in total nationwide will be placed in the trust for sale or swaps.
The specific number of FMs per market was released today with the expected one station to be divested in L.A.
What was somewhat surprising was that unlike the other markets, it was announced that in L.A. it will be
*either* KSWD-FM-100.3 ("The Sound") *or* KCBS-FM-93.1 ("Jack FM") that will be divested.
Arguments for either:
Entercom's opening foray into L.A. was with the swap that landed them The Sound.
They have invested in the station by adding L.A. Rams game broadcasts and
have just signed midday host Uncle Joe Benson to a long term contract.
The 93.1 signal is the stronger of the two and (I believe) the better revenue producer of the two stations.
Likely more profitable as well with the relatively small staff required to run the current format.
Another consideration is the 40% revenue cap for a group owner in the market.
Let's discuss....
Story link: http://www.insideradio.com/entercom...cle_28ff2eee-0e4b-11e7-9ecc-ef888eef1bd3.html
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