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El Dorado Broadcasters/Victor Valley, CA, appoints James Rightmire as Director of Sales for KZXY-FM, KATJ-FM, KIXA-FM, KIXW-AM, KXVV-FM, KATJ-HD2, HDDailynews.com and its digital sales operations in the marketplace. Rightmire spent the past four years as Senior VP/sales for iHeartMedia in Stockton-Modesto. He started in radio in Stockton in 2001, and left broadcast for ten years as he worked in the digital space for AT&T.