recto101 said:I heard it was there in the 1970's according to the KYUU site but it failed to produce ratings for NBC.
DavidKaye said:recto101 said:I heard it was there in the 1970's according to the KYUU site but it failed to produce ratings for NBC.
KNAI ("News and Information") ran NBC's attempt at an all-news network. Unfortunately for forward-looking KNBR, the Bay Area was not ready for news on an FM station. The News & Information Network product was very good, I thought, though they loaded the newscasts with so many sounders it began to get dizzying. I think the network failed because it just couldn't get clearance in enough cities.
Interesting thing at that time, KNBR/KNAI was feeding the western leg of the NBC network from an automation system that handled both the NIN and NBC networks and their west coast fills. I think it was a Schafer 800 or 902 or something. This was very late in NBC's ownership. In a previous era not only would union regulations have required an engineer to be doing it manually, but they'd have required both an engineer for switching and one for running tapes. My how times changed so dramatically from the 60s to the 70s. So, two union jobs replaced by one machine -- and NBC still couldn't make an all-news network go.
DavidKaye said:recto101 said:I heard it was there in the 1970's according to the KYUU site but it failed to produce ratings for NBC.
KNAI ("News and Information") ran NBC's attempt at an all-news network. Unfortunately for forward-looking KNBR, the Bay Area was not ready for news on an FM station. The News & Information Network product was very good, I thought, though they loaded the newscasts with so many sounders it began to get dizzying. I think the network failed because it just couldn't get clearance in enough cities.
Interesting thing at that time, KNBR/KNAI was feeding the western leg of the NBC network from an automation system that handled both the NIN and NBC networks and their west coast fills. I think it was a Schafer 800 or 902 or something. This was very late in NBC's ownership. In a previous era not only would union regulations have required an engineer to be doing it manually, but they'd have required both an engineer for switching and one for running tapes. My how times changed so dramatically from the 60s to the 70s. So, two union jobs replaced by one machine -- and NBC still couldn't make an all-news network go.
Lkeller said:I don't recall that KNAI used the "22 minutes..." slogan. I do recall that KNAI advertised all over the Bay Area, in keeping with the times.. especially on billboards in the City, East Bay, and on the Peninsula. It's interesting to me that current stations do little if no "outdoor" advertising, even though Clear Channel and CBS own all the billboards.
"FM 100," is what they called it, as I remember. It didn't last long, and KYUU replaced it pretty quickly in the Late 70s, initially with very soft-rock...lighter than KOIT, if anything, then morphing gradually into "Hit Music."
1069_KIFR said:103.7 The Band had billboard advertising around the bay.
DavidKaye said:1069_KIFR said:103.7 The Band had billboard advertising around the bay.
It seems to depend on the market. Historically, Portland has had a lot of billboards for radio and TV stations; not so much the Bay Area. I don't know if it's pricing or how many they'd have to buy in order to reach X number of people.
Lkeller said:Except you'd think that would be less of a problem now, what with Clear Channel stations advertising on Clear Channel billboards. Ditto CBS. Granted, they lose income when they advertise one of their stations because they can't rent those billboards out to other clients. But still - with that "synergy" there, you'd think there would be more radio advertising in years past, rather than less.
I recall that Sacramento's KFBK-1530 was an affiliate of NBC's NAI network. When NAI failed, KFBK switched to locally based News/Talk Format. Does anyone know what other radio stations were affiliates of NAI?DavidKaye said:recto101 said:I heard it was there in the 1970's according to the KYUU site but it failed to produce ratings for NBC.
KNAI ("News and Information") ran NBC's attempt at an all-news network. Unfortunately for forward-looking KNBR, the Bay Area was not ready for news on an FM station. The News & Information Network product was very good, I thought, though they loaded the newscasts with so many sounders it began to get dizzying. I think the network failed because it just couldn't get clearance in enough cities.
boiseengineer said:I have a couple of the KNAI fixed-tuned portable radios around somewhere. They're red, white, & blue and have the NBC blue & red "N" on them.
Madmansam said:I recall that Sacramento's KFBK-1530 was an affiliate of NBC's NAI network. When NAI failed, KFBK switched to locally based News/Talk Format. Does anyone know what other radio stations were affiliates of NAI?DavidKaye said:recto101 said:I heard it was there in the 1970's according to the KYUU site but it failed to produce ratings for NBC.
KNAI ("News and Information") ran NBC's attempt at an all-news network. Unfortunately for forward-looking KNBR, the Bay Area was not ready for news on an FM station. The News & Information Network product was very good, I thought, though they loaded the newscasts with so many sounders it began to get dizzying. I think the network failed because it just couldn't get clearance in enough cities.