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Digital Will Drive Local Revenue Through 2017

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Radio Ink Buzz Stream

Just in time for Radio Ink's Forecast 2014 (which begins tomorrow) BIA/Kelsey has updated its Annual U.S. Local Media Forecast for 2012-2017 and it's good news. The organization projects total U.S. local media ad revenues to grow from $132.9 billion in 2013 to $151.5 billion in 2017, representing a 2.8 percent compound annual growth rate, faster than the firm originally forecast. Much of the uptick is powered by digital, increasing at a 13.8 percent from $26.5 billion in 2013 to $44.5 billion in 2017. That compares with 0.1 percent during the same period for traditional advertising revenues, which will remain flat. BIA founder Tom Buono will be on a panel at Forecast tomorrow morning moderated by Marci Ryvicker of Wells Fargo.

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