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MikaelaArsenault
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Weigel To Launch ‘Start TV’ Female Diginet
The new multicast network will debut on Sept. 3 featuring procedural dramas focusing on strong women. At launch, it will reach 42% of U.S. TV households anchored by the CBS Television Stations.
Weigel Broadcasting Co. on Wednesday unveiled its latest multicast entertainment television network — Start TV —with CBS Television Stations as the launch group. It will premiere on Monday, Sept. 3.
Start TV, it said, will showcase “strong and resourceful female leading characters in a lineup of contemporary and proven procedural dramas. Each lead character and series embody a boldness and determination to ‘Start’ leading the way, seeking the truth, solving the crime and defending the innocent.”
The new network will replace Decades, another Weigel-produced diginet, on most, but not all of the CBS O&Os. However, according to Weigel’s VP of Marketing Will Givens, Weigel remains committed to Decades and has already lined up new affiliates in Chicago, Los Angeles and elsewhere.
https://tvnewscheck.com/article/219154/weigel-launch-start-tv-female-diginet/
The new multicast network will debut on Sept. 3 featuring procedural dramas focusing on strong women. At launch, it will reach 42% of U.S. TV households anchored by the CBS Television Stations.
Weigel Broadcasting Co. on Wednesday unveiled its latest multicast entertainment television network — Start TV —with CBS Television Stations as the launch group. It will premiere on Monday, Sept. 3.
Start TV, it said, will showcase “strong and resourceful female leading characters in a lineup of contemporary and proven procedural dramas. Each lead character and series embody a boldness and determination to ‘Start’ leading the way, seeking the truth, solving the crime and defending the innocent.”
The new network will replace Decades, another Weigel-produced diginet, on most, but not all of the CBS O&Os. However, according to Weigel’s VP of Marketing Will Givens, Weigel remains committed to Decades and has already lined up new affiliates in Chicago, Los Angeles and elsewhere.
https://tvnewscheck.com/article/219154/weigel-launch-start-tv-female-diginet/