If Entercom decides they don't want any Spanish stations in their portfolio, I would choose the second option.
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CBS RADIO merges with Entercom: DFW Impact
- Thread starter LibertyNT
- Start date
If Entercom decides they don't want any Spanish stations in their portfolio, I would choose the second option.
This also puts KLOL (Mega 101.1) in Houston to question about a Spanish format of any sort. KLOL has been on the air for over 10 years already and has been very successful in the market.
R
rbrucecarter5
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Surely - somebody could make a profit on a super regional that has a 300 mile footprint in every direction, peels paint over the metroplex, and has decent nighttime coverage as well. It is a station in search of a better format.
The highest rated AM in town is The Ticket. It's #14. That's the only format that's really delivering for AM right now.
WLZL is a deficient signal for both DC and Baltimore. It straddles both markets, without fully covering either.
Spanish language is a perfect option there... it is unlikely that there will be another Spanish language FM, and there is a lot of money targeting Hispanics in that market.
What else could you do with it?
They will when they complete the transaction. They also have no 24 hour all news stations, but will when they close the deal.
KTCK is 5th in 25-54, but it does have a simulcast on a rimshot FM, so it is not a pure AM play.
The highest rated pure AMs in 25-54 are KRLD and WBAP, tied for 26th.
I just read this link below and one thing I notice is that they are adding DJ's. Surely they wouldn't put dj's on an hd2 station. Would they?
http://amp1037.cbslocal.com/2017/07/20/the-new-oasis-dfw/
http://amp1037.cbslocal.com/2017/07/20/the-new-oasis-dfw/
Keep in mind that Entercom got its start buying FM's when nobody wanted to be on FM and ran formats like classical and Spanish-language programming on them. Of course, it started changing those stations' formats once FM took off, and it could put the AM music stations out of business.
Entercom would not be above running Spanish-language stations if it felt like it would continue to make good money with them.
Looks like KVIL-HD2 didn't change formats after all, they just simply made improvements to The Oasis which seemed to make sense.
Your criticism seems off base. I'm sure the decision to flip to AMP was driven by demo concerns. So, yes, KDGE does have a higher cume, but likely has poor demos. Considering how far behind they are KLTY, which, while categorized as an AC, isn't a typical one, but almost certainly draws heavily from the AC listening base, what really did KDGE gain from the flip?
To answer your question, at some point, Entercom will evaluate everything they buy from CBS, with Dallas near the top of the list, but beyond perhaps some programming tweaks, I don't see a wholesale change for KVIL. Everything, including the branding change, which incidentally, made sense since they were abandoning the prior format, was likely considered before pulling the trigger on the change. Going back to AC isn't likely in the cards.
To answer your question, at some point, Entercom will evaluate everything they buy from CBS, with Dallas near the top of the list, but beyond perhaps some programming tweaks, I don't see a wholesale change for KVIL. Everything, including the branding change, which incidentally, made sense since they were abandoning the prior format, was likely considered before pulling the trigger on the change. Going back to AC isn't likely in the cards.
AMP Radio seems to be a well-established branding, maybe Entercom will expand the AMP Radio branding to better compete against iHeartMedia's CHR stations.
I'd like to see Entercom bring back alternative after KDGE's flip, with 107.5 the most likely but we'll see what happens with their idea on what they'll do with CBS's Spanish stations.
I'm pretty sure KVIL traditionally has been one of the strongest billers in the Metroplex - easily in the top ten.
As to your last question - the answer is obvious: iHeart now has a tremendous wall of Female 25-54 friendly stations (Kiss, Now, Star) and has made it very difficult for CBS to pivot KVIL back to its old format in the process.
Think about it. CBS has an OK performing classic hits station, a ho-hum adult hits stations, and a low rated CHR to present to advertisers interested in targeting women. iHeart has Kiss, Now and Star. Who do you think wins that battle?
Perhaps CBS saw an opportunity with the passing of Mr. Kraddick to siphon KHKS's audience; the bottom line is - it ain't working.
By the way, I'm not so sure I'd rush to the conclusion that KDGE "likely has poor demos."
Programmatic buying, perhaps??? The funny thing is - most of the AMP stations are lousy billers compared to their in-format competition.
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Amp is just a name. CBS latched onto it as it was available without much difficulty in the area of service / trade marks. It's a major issue to clear marks legally in an era when a streaming station in Nome can, if the name is registered, preclude the use of that name anywhere in the US.
The brand has no inherent strength other than being simple and non-confusing. All that matters is what is done locally with the brand.
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