Once again, since I "invented" the use of ground radials on part 15am antenna systems, I'll chime in.
Sure, if you can run a mile of copper wire for each radial, in theory, it would be a good thing. But, 100mW just isn't worth it, and the signal won't travel far. So, I decided 8 or 9 years ago (against the better judgement of the engineers who post here, who at the time, said that ground systems were illegal) that just running 10 feet, and about 10 of them would be practical for the use of stablizing the signal and mostly for the use of lightning protection. Of course there was all the talk about grounding out at an outlet or around some water pipe which may or may not help you at all for protection of your transmitter.
A short story: when I first started to experiment with the AMT 1000 (sstran) I lived in a metal, mobile home, which sat on what basically was very rocky, clayey soil. Not a lot of conductivity there, however I was right next to a nice sized river.
And, in a river bed, where all the land around my station was above where my antenna was. I like the antenna mounted in the ground, so my station was literally 20 or more feet below the average terrain. The use of ground radials (not chicken wire) was my choice to just 'see' if it helped.
Ironically, my third or forth experiment ended up with an antenna system that seemed quite directional. But, it was weird; I put the antenna 'in front' of my mobile home, with 10-10 foot long radials surrounding it. Surprisingly, my signal was strongest behind my home, meaning the signal may have been strenghtened BY the mobile home. And that is not where I wanted the signal to go since no one lived behind me! I settled on a site behind the mobile home, and again, ironically this was a lower patch of ground which collected and retained rain water. Again, only about 10 feet away from the home, I spread out my radials, and behold!...I had major signal in front of the home in the direction of living beings. ....and very little signal behind the home.
AM radio is fickle, but I learned a lot just by experimenting with different things even if just for an afternoon.
Part 15am is '@#$%'ed" at night, no matter what frequency you use, but, during the day, you can still get a nice signal provided you put a few wires 1/2 inch into the soil, hopefully into wet soil *, and put it in the right place.
*I had a customer several years ago ask me if I thought that laying the radials in a shallow ditch, layered with styrofoam insulation pellets (when it rains these would retain moisture) would work. What a fantastic idea!...especially in dry areas and areas of poor conductivity. Never did it, because I do have a bit of water where I live, almost constantly, so that works for me. But, wow. Simple idea, and it works. Again, the most important thing, safety is at hand here, to make sure you are grounded out well, so no one gets hurt. Cause, it can happen. I was working on my antenna (cause I'm stubborn) and a storm came up and I did get a little shock...I'm lucky. Maybe it wouldn't have came out that way. So be careful, stay legal and you will have the time of your life if you love legal low power broadcasting like I do.