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Brainstorm with me, please...

TimmyWA

TimmyWA

I'm trying to put together in my mind a unique, yet non-niched country mainstream station. So far, I have come up with a killer name and slogan as is thus:

The CIMARRON, America's Country Adventure

What I'm looking for is what kind of playlist should I develop with how much New spins vs currents, recurrents and gold.

I also am trying to come up with some liners and sweepers etc. I have a good friend who has some incredible pipes that I want to use for our "voice guy".

This will be a webstation that will hopefully grow over some time as I can invest time and money into it.

So, to summarize... what I need from you professionals are some good sample playlists, some ideas for liners and sweepers, and general feedback on what I've given herein.

Thanks!

-Timmy<P ID="signature">______________
Perfection is overrated...</P>
 
> I'm trying to put together in my mind a unique, yet
> non-niched country mainstream station. So far, I have come
> up with a killer name and slogan as is thus:
>
> The CIMARRON, America's Country Adventure
>
> What I'm looking for is what kind of playlist should I
> develop with how much New spins vs currents, recurrents and
> gold.
>
> I also am trying to come up with some liners and sweepers
> etc. I have a good friend who has some incredible pipes that
> I want to use for our "voice guy".
>
> This will be a webstation that will hopefully grow over some
> time as I can invest time and money into it.
>
> So, to summarize... what I need from you professionals are
> some good sample playlists, some ideas for liners and
> sweepers, and general feedback on what I've given herein.
>
> Thanks!
>
> -Timmy
>

"Just like the Cimarron trail, which brought adventure and prosperity to early american settlers in the old west, we're Cimarron... America's Country Music Adventure"

One of my ideas would be the extended versions or alternative takes of the song ..the ones radio doesn't play almost at all.... the adventure is in not knowing the extended version or alternative takes and where it would go (for people who didn't buy the albumn version) such examples of it would be like Brad Paisley's "I'd wish you'd stay" for the extended version or Pat Green's alternative take of "Wave on Wave" ... Stuff not normally heard on Commercial radio... (since this would be webcast and needing some hooks like this to keep people in?)

RFLA
 
> > I'm trying to put together in my mind a unique, yet
> > non-niched country mainstream station. So far, I have
> come
> > up with a killer name and slogan as is thus:
> >
> > The CIMARRON, America's Country Adventure
> >
> > What I'm looking for is what kind of playlist should I
> > develop with how much New spins vs currents, recurrents
> and
> > gold.
> >
> > I also am trying to come up with some liners and sweepers
> > etc. I have a good friend who has some incredible pipes
> that
> > I want to use for our "voice guy".
> >
> > This will be a webstation that will hopefully grow over
> some
> > time as I can invest time and money into it.
> >
> > So, to summarize... what I need from you professionals are
>
> > some good sample playlists, some ideas for liners and
> > sweepers, and general feedback on what I've given herein.
> >
> > Thanks!
> >
> > -Timmy
> >
>
> "Just like the Cimarron trail, which brought adventure and
> prosperity to early american settlers in the old west, we're
> Cimarron... America's Country Music Adventure"
>
> One of my ideas would be the extended versions or
> alternative takes of the song ..the ones radio doesn't play
> almost at all.... the adventure is in not knowing the
> extended version or alternative takes and where it would go
> (for people who didn't buy the albumn version) such examples
> of it would be like Brad Paisley's "I'd wish you'd stay" for
> the extended version or Pat Green's alternative take of
> "Wave on Wave" ... Stuff not normally heard on Commercial
> radio... (since this would be webcast and needing some hooks
> like this to keep people in?)
>
> RFLA
>

Might also go with acts like Charlie Robison, Robert Earl Keen, and even throw in some Allman Brothers ("Ramblin' Man", "Jessica", "Sweet Melissa"), Marshall Tucker Band, Nitty Gritty Dirt Band, vintage Willie & Waylon...hell, maybe even a couple of George Jones or Hank Williams...give it a good mix, stuff like you might play at a beer bash on a lake shore out of the bed of your pickup for your bestest friends. Make it a real "adventure," instead of the same twelve George Strait or Toby Keith songs all the time.

And please, God, no Gretchen Wilson. Talk about a one-trick pony...<P ID="signature">______________
"Never attribute to malice that which can be adequately explained by stupidity." - Robert Heinlein

dan</P>
 
Kind of like a country "Jack"

You could call it Hank or Bubba... etc.

(Just kidding!)


> > > I'm trying to put together in my mind a unique, yet
> > > non-niched country mainstream station. So far, I have
> > come
> > > up with a killer name and slogan as is thus:
> > >
> > > The CIMARRON, America's Country Adventure
> > >
> > > What I'm looking for is what kind of playlist should I
> > > develop with how much New spins vs currents, recurrents
> > and
> > > gold.
> > >
> > > I also am trying to come up with some liners and
> sweepers
> > > etc. I have a good friend who has some incredible pipes
> > that
> > > I want to use for our "voice guy".
> > >
> > > This will be a webstation that will hopefully grow over
> > some
> > > time as I can invest time and money into it.
> > >
> > > So, to summarize... what I need from you professionals
> are
> >
> > > some good sample playlists, some ideas for liners and
> > > sweepers, and general feedback on what I've given
> herein.
> > >
> > > Thanks!
> > >
> > > -Timmy
> > >
> >
> > "Just like the Cimarron trail, which brought adventure and
>
> > prosperity to early american settlers in the old west,
> we're
> > Cimarron... America's Country Music Adventure"
> >
> > One of my ideas would be the extended versions or
> > alternative takes of the song ..the ones radio doesn't
> play
> > almost at all.... the adventure is in not knowing the
> > extended version or alternative takes and where it would
> go
> > (for people who didn't buy the albumn version) such
> examples
> > of it would be like Brad Paisley's "I'd wish you'd stay"
> for
> > the extended version or Pat Green's alternative take of
> > "Wave on Wave" ... Stuff not normally heard on Commercial
> > radio... (since this would be webcast and needing some
> hooks
> > like this to keep people in?)
> >
> > RFLA
> >
>
> Might also go with acts like Charlie Robison, Robert Earl
> Keen, and even throw in some Allman Brothers ("Ramblin'
> Man", "Jessica", "Sweet Melissa"), Marshall Tucker Band,
> Nitty Gritty Dirt Band, vintage Willie & Waylon...hell,
> maybe even a couple of George Jones or Hank Williams...give
> it a good mix, stuff like you might play at a beer bash on a
> lake shore out of the bed of your pickup for your bestest
> friends. Make it a real "adventure," instead of the same
> twelve George Strait or Toby Keith songs all the time.
>
> And please, God, no Gretchen Wilson. Talk about a one-trick
> pony...
>
 
There's a station in Indianapolis that is doing a jack-style country format and they are calling it "Hank".

Here's what we did at my last station, that worked very well. We used a playlist that A)included hits from the 60's through today B)expanded our currents playlist to 50 and promoted that we would play new songs first. We more than doubled our share with this change. Music-wise, each hour featured 3 heavys, 2 mediums, 2 recurrents, 1 lite, and then filled in with a combination of extra lite, recent gold, 90's gold, 77-89 gold, and 60-76 gold. Every hour included 1 song from the 77-89 catagory, while the 60-76 catagory appeared in most hours. I always tried to keep those 2 catagories at about a 30 minute distance from each other.
I know there are some who would argue that this would not work, but it sure worked magic for us. Again, our share doubled to over 50 (it is a small town station) in our home county, plus we were picking up a growing amount of listeners in surrounding counties, as well.
I should note that I left in January, as the GM (who was promoted from a salesperson position; no management experience whatsoever) never bought into the idea (the format was started by the previous GM and myself), so she got rid of me, put in a "yes-ma'am" as PD, had him take out all of the Owens, Arnold, Haggard, Jones, etc. and replace them with Top 40 oldies!!!!!! They are now playing new country and old rock and roll. From what I hear, practically no one is listening, anymore.


> Kind of like a country "Jack"
>
> You could call it Hank or Bubba... etc.
>
> (Just kidding!)
>
>
> > > > I'm trying to put together in my mind a unique, yet
> > > > non-niched country mainstream station. So far, I have
>
> > > come
> > > > up with a killer name and slogan as is thus:
> > > >
> > > > The CIMARRON, America's Country Adventure
> > > >
> > > > What I'm looking for is what kind of playlist should I
>
> > > > develop with how much New spins vs currents,
> recurrents
> > > and
> > > > gold.
> > > >
> > > > I also am trying to come up with some liners and
> > sweepers
> > > > etc. I have a good friend who has some incredible
> pipes
> > > that
> > > > I want to use for our "voice guy".
> > > >
> > > > This will be a webstation that will hopefully grow
> over
> > > some
> > > > time as I can invest time and money into it.
> > > >
> > > > So, to summarize... what I need from you professionals
>
> > are
> > >
> > > > some good sample playlists, some ideas for liners and
> > > > sweepers, and general feedback on what I've given
> > herein.
> > > >
> > > > Thanks!
> > > >
> > > > -Timmy
> > > >
> > >
> > > "Just like the Cimarron trail, which brought adventure
> and
> >
> > > prosperity to early american settlers in the old west,
> > we're
> > > Cimarron... America's Country Music Adventure"
> > >
> > > One of my ideas would be the extended versions or
> > > alternative takes of the song ..the ones radio doesn't
> > play
> > > almost at all.... the adventure is in not knowing the
> > > extended version or alternative takes and where it
> would
> > go
> > > (for people who didn't buy the albumn version) such
> > examples
> > > of it would be like Brad Paisley's "I'd wish you'd stay"
>
> > for
> > > the extended version or Pat Green's alternative take of
> > > "Wave on Wave" ... Stuff not normally heard on
> Commercial
> > > radio... (since this would be webcast and needing some
> > hooks
> > > like this to keep people in?)
> > >
> > > RFLA
> > >
> >
> > Might also go with acts like Charlie Robison, Robert Earl
> > Keen, and even throw in some Allman Brothers ("Ramblin'
> > Man", "Jessica", "Sweet Melissa"), Marshall Tucker Band,
> > Nitty Gritty Dirt Band, vintage Willie & Waylon...hell,
> > maybe even a couple of George Jones or Hank
> Williams...give
> > it a good mix, stuff like you might play at a beer bash on
> a
> > lake shore out of the bed of your pickup for your bestest
> > friends. Make it a real "adventure," instead of the same
> > twelve George Strait or Toby Keith songs all the time.
> >
> > And please, God, no Gretchen Wilson. Talk about a
> one-trick
> > pony...
> >
>
 
Your first step is to read all the research that says most country listeners are NOT big users of I-pods, MP3's, digital downloads and online radio stations (other than broadcast stations that stream online and have already established their brand).

Don't throw good money after bad. What you're looking for just isn't there.


> I'm trying to put together in my mind a unique, yet
> non-niched country mainstream station. So far, I have come
> up with a killer name and slogan as is thus:
>
> The CIMARRON, America's Country Adventure
>
> What I'm looking for is what kind of playlist should I
> develop with how much New spins vs currents, recurrents and
> gold.
>
> I also am trying to come up with some liners and sweepers
> etc. I have a good friend who has some incredible pipes that
> I want to use for our "voice guy".
>
> This will be a webstation that will hopefully grow over some
> time as I can invest time and money into it.
>
> So, to summarize... what I need from you professionals are
> some good sample playlists, some ideas for liners and
> sweepers, and general feedback on what I've given herein.
>
> Thanks!
>
> -Timmy
>
 
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