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Bell Media Drops TSN Radio In Vancouver, Hamilton & Winnipeg

Y2kTheNewOldies

Y2kTheNewOldies

radioinsight.com

Bell Media Drops TSN Radio In Vancouver, Hamilton & Winnipeg - RadioInsight

The massive cuts across Bell Media’s Canadian properties in recent weeks have led to the demise today of three “TSN Radio” branded Sports stations. 1150 CKOC Hamilton ON flipped to Business as “BNN Bloomberg 1150” at noon today, while 1290 CFRW Winnipeg and 1040 CKST Vancouver are currently...
radioinsight.com

Bell Media will flip 3 TSN Radio affiliates as a result of the Bell Media cuts.
 
I'm not sure I understand the logic. In the U.S., if you had to make cuts, you wouldn't switch a Sports station to Comedy. You'd simply cut back on the local content and go with the national network. Does TSN have national hosts in most dayparts?

If not, why not just run whatever CHUM is running in Toronto. You can hear them talk about the Blue Jays baseball and Raptors basketball. Those are Canadian national teams, followed coast to coast. OK, it's harder in hockey season when each city would want to hear about their local NHL team. But some things have to be sacrificed when cuts are needed.

I don't know of any successful Comedy station in the U.S. I really think Sports Radio is a bigger draw, even if the content isn't very local.
 
CKMX 1060 is apparently successful with comedy in Calgary. It's been on the air since 2013.

Maybe that's why they changed the other stations to comedy.
 
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