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August 2023 Bay Area Radio PPM Ratings

Here are the August 2023 San Francisco Radio PPM Ratings:


And the August 2023 San Jose Radio PPM Ratings:


Any thoughts or observations?
 
Covering the survey period from Thu. 7/20/2023 thru Wed. 8/16/2023, age 6+ overall alternate view:


Top 5+ demo rankings analysis by Research Director Inc. is posted on their own "Hot Topics" blog page.

Press release:


Blog page: RADIO RATINGS ROUNDUP AUGUST 2023, PART 1 | Research Director, Inc.

(scroll down to see San Francisco)

25-54: 1. KOIT 2. KMVQ 3. KMEL 4. KISQ 5. KRZZ (up from #8) 9. KOSF (down from #5)
18-34: 1. KOIT 2. KMEL 3. KMVQ 4. KQED (up from #9) 5T. KISQ 5T. KYLD 5T. KITS
18-49: 1. KOIT 2. KMVQ 3. KMEL 4. KISQ 5. KQED (up from #10) 11. KIOI (down from #5)

*******************************************

San Jose age 6+ overall alternate view:

 
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KYLD and KRBQ continue their decline, interesting. Pretty standard fair for everyone else. Off season for KGMZ, the normal “offenders” at the top (KCBS, KOIT, KQED)

I kind of wonder what iHeart is gonna do about 94.9.
 
Audacy has a lot of underperforming properties in SF. KGMZ and KRBQ live on the bottom end! I don’t think Alice and Live listeners share much in common. Adult contemporary is just a saturated format in the bay, plus KEZR is hot competition in the South Bay, so Alice already had less room to break in over KOIT, KIOI and KEZR. Not to mention the very soft AC KISQ.
 
KYLD and KRBQ continue their decline, interesting. Pretty standard fair for everyone else. Off season for KGMZ, the normal “offenders” at the top (KCBS, KOIT, KQED)

I kind of wonder what iHeart is gonna do about 94.9.

KYLD's ratings have been in decline for several years now and it will be interesting to see what iHeart will do with Wild 94-9!
 
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