Consultant confession: I'm a professional eavesdropper.
And EVERY SINGLE conversation I have overheard while running lots of errands Thursday and Friday was about the economy.
RIGHT NOW, local direct advertisers should be selling convenience -- specifically gasoline/errand-saving benefits -- to recession-challenged listeners.
If you missed it in trades last week, you can read my ASAP retail prospecting opportunity by clicking "Update for Sales" @ www.HollandCooke.com
Tip: Hit the Yellow Pages, and look for local retailers with ANY step-saving E-commerce on their web site.
HC
And EVERY SINGLE conversation I have overheard while running lots of errands Thursday and Friday was about the economy.
RIGHT NOW, local direct advertisers should be selling convenience -- specifically gasoline/errand-saving benefits -- to recession-challenged listeners.
If you missed it in trades last week, you can read my ASAP retail prospecting opportunity by clicking "Update for Sales" @ www.HollandCooke.com
Tip: Hit the Yellow Pages, and look for local retailers with ANY step-saving E-commerce on their web site.
HC