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April numbers are here

Ryan Williams said:
...have the best FM coverage in the market...
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More like the best coverage in the STATE. The 107.5 covers everything down to the coast, even to Victoria. The 107.9 reaches north past Madisonville and east into Louisiana. Alot of good coverage in areas that definitely listen, but won't be buying ads.
 
+713 said:
More like the best coverage in the STATE. The 107.5 covers everything down to the coast, even to Victoria. The 107.9 reaches north past Madisonville and east into Louisiana. Alot of good coverage in areas that definitely listen, but won't be buying ads.
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Edit:. 106.9, not 107.9
 
BamaTX said:
Right, but you also have to consider if any money is being left on the table by running two decent signals as one station.
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Two stations that are 11th and 12th will, together, bill a lot less than one station that is 5th or 6th.

That is because the multi-station buys only go so deep and often don't even touch the lower rated stations.
 
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