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Anyone know if New Country formatted Stations Pitch Their Music?

ocradiofreak

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I'm the Music Director and part-time employee for a Small Market New Country formatted station. The owner recently decided to "Pitch" the music at 3% (speed up). When I worked at a CHR station a few years ago we only pitched that at 2%. Do other Country stations go to 3% or is that too high? Thanks...
 
From all of the other new country stations I've heard, I have never heard of any country stations pitching music. I would think it would sound too weird.
 
ocradiofreak said:
I'm the Music Director and part-time employee for a Small Market New Country formatted station. The owner recently decided to "Pitch" the music at 3% (speed up). When I worked at a CHR station a few years ago we only pitched that at 2%. Do other Country stations go to 3% or is that too high? Thanks...

One in my area used to and it was awful. It sounded so un-natural tat I couldn't stand to listen to it.
 
ocradiofreak said:
I'm the Music Director and part-time employee for a Small Market New Country formatted station. The owner recently decided to "Pitch" the music at 3% (speed up). When I worked at a CHR station a few years ago we only pitched that at 2%. Do other Country stations go to 3% or is that too high? Thanks...

Always pleasant when the owner (or his wife) makes programming suggestions (decisions).
 
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