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Amazon Prime Video is now available via Virgin TV

https://www.fiercevideo.com/video/amazon-prime-video-now-available-for-virgin-tv-subscribers

Note this carriage deal affects UK viewers.

After announcing a deal to integrate the Amazon Prime Video app earlier this year, Virgin Media said that service is now available to millions of its TV subscribers in the U.K.

Virgin Media subscribers can now search for and watch Prime Video content through their V6 box by logging into the app using their existing Amazon Prime membership credentials. The app is being automatically downloaded to V6 boxes and will support Ultra HD playback.

“Giving our customers the telly they love in one place is at the heart of what we do. This is why, from today, Prime members or those subscribing directly to Prime Video with a V6 box will have seamless access to a huge array of blockbuster entertainment – from Amazon Originals like Good Omens and The Grand Tour to thousands of TV series and movies,” said David Bouchier, chief digital entertainment officer at Virgin Media, in a statement.
 
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