J
Joylovepulse967
Guest
Everyone at my program are in love with new 92.3 because the music they play is so different and even has old school music. I think 92.3 will have great ratings in December!!
Is Alt 92.3 running with no live voices as it introduces the format?
MI just hope thy wont throw RATM into the mix, which is a favorite among Active and Alternative fans don't know why with their political views 1045 dropped them.
On my own note, I do appreciate that they've widened the scope of what they'll play. It's clear they're trying a more broad-based approach to an "alternative" station, because programming a traditional "alt" station would not bill at all in the NYC market. Still, at times, they play too much pop-sounding stuff, and the more modern alternative they play sounds too much like the stuff that would be popular enough to be on Z100. Not bad to put on in the car from time to time, but not enough to draw me away from SXM and back onto terrestrial radio.
That's all your opinion. The stuff you mentioned, however, is all stuff that tests well with their target audience, and will probably get the format the best shot it can in the market.The new pop leaning sound of alternative is pretty much what you get on Pandora but cannot be found anywhere on the radio dial in NY other than 92.3. So I have no problem with it and it keeps me from going to Pandora.
The problem I see is they keep falling back to playing the most played out songs in the history of commercial radio from the 90s. For example, 1990s Green Day has got to go over all others. Those hits are so overplayed on commercial radio including currently on other NY radio stations they are like nails on a chalkboard at this point. The old 90s song by The Cranberries - "Dreams", is also way over played on radio and they became an irrelevant band when their song became the theme for a feminine hygiene product frequently advertised on TV.
Another surprising mistake I see is playing M&M and the Beastie Boys. They are not alternative rock, especially M&M.
With that said they are pretty good and there have been far worse mistakes in NY radio. Like when WRXP would play a good hour of solid alternative followed by AC/DC or some other 70s AOR band that has no place on an alternative rock station.
Huh? Beastie Boys have been on Alternative stations pretty much since the beginning of the Alternative format. Plus, with this being a NYC station and the hip-hop culture that's had such a long history in NYC, putting NYC-based Beastie Boys as a staple artist on this station is a no-brainer.
That's all your opinion. The stuff you mentioned, however, is all stuff that tests well with their target audience, and will probably get the format the best shot it can in the market.
And yes, Beasties and Em have been played on alt radio since the beginning. Both have crossover appeal and have incorporated different sounds to fit that alt realm.
If you believe AC/DC fits the format of an Alternative stations then you are not familiar with the genre.
I'm VERY familiar with the genre. I've long listened to alt radio, in their target demo, and have worked at rock stations before. I also network with alt PDs regularly and they'd tell you the same thing.
No doubt PDs that believe in repeating the same mistakes from the past, expecting different results and the miffed that Alt failed in NY.
Same thing is happening here guys... We had 94.5 then 102.1 The Edge for 27 years and then about a year ago they pulled the plug and started playing Christmas music. After Christmas they signed on as STAR 102.1 which is basically a "Lite FM" format that SUCKS!!!!! Meanwhile, 103.7 here in Dallas/Fort Worth (Market #5) and 92.3 NYC (Market #1) flipped to ALT at the same time and I am loving it here! View attachment 1086 View attachment 1087
One thing that seems to be at play here is this station doesn't appear to be programed by someone in NY. I could be wrong about that, but this station seems to be getting input from other places where alternative has been more successful than it's been in NYC. That may be why it's so different from WRXP. We'll see what happens when they add local talent.
It depends which incarnation of WRXP. They changed several times and at times Alt 92.3 reminds me of the earlier period of WRXP, just without botching it by adding two classic rock cuts once an hour before another hour of Alternative.