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94.7 Night Show
- Thread starter MVB13
- Start date
They got the station at a good price, and I suspect continued carriage of those shows was part of the deal. Otherwise, you're right, they'd have dropped them by now. How much longer? My guess is the end of the year. Once those shows go away, I expect the station to VT nights and overnights, as they do at WUSN in Chicago.
Very expensive. Stations I know that do that kind of thing do it either in afternoon drive (happy hour) or on weekends.
And in transactional markets, most music stations get only about 5% or a little above of their revenue from evenings and nearly none from the hours clubs are active, after 9 PM or so.
The clubs have mixed feelings about it too. While it might drive some business, it tends to be disruptive. The music mix for radio is different from what you'd play as a club DJ. Having said that I think both WHN and WYNY did occasional club remotes back in the day. There only were two country clubs in NYC back then. I think one was O'Lunnys.
Yes club dance sets are generally done for the same reason that bar snacks are salty... to make people eventually order a drink.
Clubs sell liquor. Radio stations sell listeners to advertisers. The confection of music sets for the radio is not the same as for a club. And if a station lets the club DJ do the sets, we have issues about "why" certain songs are getting played and we lose control of our content.
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