Re: Tropical format>> I wasn't expecting..
> > Kudos to David Eduardo, he was right. It looks like
> they've
> > gone with a Tropical format, cool.
> >
> I guess I've been listening to CC's KLOL stream too long - a
> mixture of English and Spanish... I was sort of expecting
> the same from this station, but different company, different
> views.
>
The KLOL format is a bit more niche, cutting off in the early 30-s in appeal. The 92.5 format is broader based, and probably suits the situation better when this is the only station in the market... Houston has about a dozen or so Spanish stations, including half that number on FM. Hurban was a good alternative, as it was not being done, and the market is very fragmented. In the Tampa Bay market, there is no FM Spanish language fragmentation.
Clear Channel did a format just like La Nueva 92.5 in Orlando (WRUM) rather than doing Hurban, probably because of the same reasoning, even when there was a similar rimshot FM already getting numbers in the market.
Of course, this format only applies on the Eastern seaboard... where salsa and merengue have considerable popularity. This is why Infinity did a different version of the format in DC, where they did pop, merengue and reggaeton on El Zol, since that market is mostly Cnetral and South American, not Caribbean in origin.