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550's yearly middle finger to "Coast to Coast AM"

Who? Sounds very analogous to a late night sketch show scheduling Saturday nights when most everyone expects SNL but you're not SNL. Not sure this Clyde fellow will ever have the reach Noory gets - not when Ancient Modulation's demo are literally dying off.

Show originates at an FM talk station in Portland - yet another late night conspiracy theory show.

It's more of a talent development thing. If you employ a bunch of nutjobs, you want a stable of them warming up so if one host completely flips out you have others ready to plug in.
 
Show originates at an FM talk station in Portland - yet another late night conspiracy theory show.

It's more of a talent development thing. If you employ a bunch of nutjobs, you want a stable of them warming up so if one host completely flips out you have others ready to plug in.

It's also a branding & name recognition issue. For how long would you expect I Heart/Premiere to sell this Clyde fellow to Noory's audience? C2CAM already has a stable of fill-ins. Why not simply add Clyde as a fill-in like Punnett et al?
 
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