Who? Sounds very analogous to a late night sketch show scheduling Saturday nights when most everyone expects SNL but you're not SNL. Not sure this Clyde fellow will ever have the reach Noory gets - not when Ancient Modulation's demo are literally dying off.
Show originates at an FM talk station in Portland - yet another late night conspiracy theory show.
It's more of a talent development thing. If you employ a bunch of nutjobs, you want a stable of them warming up so if one host completely flips out you have others ready to plug in.