After the latest round of ratings, it seems iHeart has abandoned trying to appeal to former CD92.9 listeners and has pivoted 105.7 towards men and Blitz listeners.
At midnight last night, 105.7 significantly shifted their playlist away from the contemporary alternative charts - abandoning big hits by Noah Kahan, Rosa Linn, etc - and instead shifting towards hard rock “alternative” hits from the late 90s and early 2000s.
Bands like Nickelback, Cold, Disturbed, Three Days Grace, Audioslave, Alien Ant Farm, Staind, and Puddle of Mudd have now taken center stage. Outside of Paramore, No Doubt, Evanescence, and one Alanis track, women have been dumped.
Like many CHR/Top 40s, sister station WNCI, has struggled significantly in the ratings and has lately relied on crossover alternative hits to shore up the lack of CHR product. This move likely protects WNCI from being cannibalized by its sister station.
An interesting response by North American, to protect The Blitz, might be to add more Modern AC and lite alternative hits to Star 94.1. Now that 107.9 abandoned the 90s for “2K to today”, 105.7 dumped women, and CD92.9 is online-only, North American might have a niche to differentiate Star from Sunny - all while protecting The Blitz.
At midnight last night, 105.7 significantly shifted their playlist away from the contemporary alternative charts - abandoning big hits by Noah Kahan, Rosa Linn, etc - and instead shifting towards hard rock “alternative” hits from the late 90s and early 2000s.
Bands like Nickelback, Cold, Disturbed, Three Days Grace, Audioslave, Alien Ant Farm, Staind, and Puddle of Mudd have now taken center stage. Outside of Paramore, No Doubt, Evanescence, and one Alanis track, women have been dumped.
Like many CHR/Top 40s, sister station WNCI, has struggled significantly in the ratings and has lately relied on crossover alternative hits to shore up the lack of CHR product. This move likely protects WNCI from being cannibalized by its sister station.
An interesting response by North American, to protect The Blitz, might be to add more Modern AC and lite alternative hits to Star 94.1. Now that 107.9 abandoned the 90s for “2K to today”, 105.7 dumped women, and CD92.9 is online-only, North American might have a niche to differentiate Star from Sunny - all while protecting The Blitz.
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