I was just there and I did not spend a lot of time on 104.3 but it sounds like its related to WKWN 1420 Trenton. It use to be related to WCCV Cartersville but I guess they gave it up to just stick with 99.9 still in Chattanooga. WKWN seems to operate with 2 feeds own thats classic hits that Airs on 95.7 and 106.1 in Chattanooga metro as the Eagle and 1420 and 101.3 also branded the Wolf in Dade Co. GA and its talk/braves and some clsc hits. I think 104.3 is Eagle format. I tried steaming it now but both feeds have the braves game starting.