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Groove1670
Guest
Commercial terrestrial radio has a certain order that some currently find appealing. It's not usually my first choice in 2018 because I can remember a time and not very long ago, I was once 100,000 watt dedicated to terrestrial radio. I'm at increasingly conflicted odds these days. But for others today, it still is.
Non-commercial terrestrial radio is almost a completely different beast altogether. But already, easy listening, oldies, AAA and other discarded formats end up here.
But as commercial radio chases the kids for the sake of semi-relevance in an age where many young people have actually never even HEARD of a radio. This is not a joke. I introduced not one but FIVE teenagers to radio in the last THREE years. Again, I am not making this up. But I don't blame them at all. Or even their parents. High tech distracts. Look at where we are now talking.
But the point is terrestrial radio is now probably showing it's age. Which by having two teenage kids personally is not hard to observe. They're not growing up in the era of Gary Lockwood, Charlie & Ty, Crow & West and the legendary stuff of Seattle radio I grew up with. They want to cut to the chase. Which is music.
It doesn't bode well for the future of the local "air personality" on commercial radio stations at this rate (but let's be honest and face this; It isn't like anything else really has in the last 22 years.) And in 2018, this is where we are. And what's shaped in the past (right now) often sets the course for the discernible future.
I don't think radio has never been the first choice of the younger generation. Singles, 8 tracks, cassettes (mixtapes), CD's and Mp3s have always been the thing for them. Even in my early 20's when I got started in radio, my peers spent time making their own tapes and CD's, but we listened to radio to discover new music and trends. When I hit my late 20's my music collection was less important. I just wanted a easy to access music. That was radio and is still the choice of the 25-54 age group.
Talk to folks in their mid 50's and older and they will say radio (new music in general) is awful. "Give me the days when music and radio was great"
I have a good friend who just turned 60. He says "with all due respect I can't stand your station, but he also quit keeping up with music in 1980. He said "Now if you would play some Marty Robbins, and John Prine I might listen". I said Marty Robbins is okay, but he is ancient to me. I remember my dad listening to him. He laughed.
There are kids now who couldn't name 3 or 4 Prince, Madonna, or Michael Jackson songs.
The method hasn't changed. It is the person that has aged.
Radio is still very much alive and well.
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