No, I call leading in Nielsen ratings winning.
Take a close look at the initiatives KUOW has undertaken in the past few years, both in digital and content. They are a prime example of how creating interesting and compelling content wins every time. And in order to achieve those, they have to pay people to create the infrastructure and the journalism.
Look at the opposite side of things, such as Sinclair. They're busy cutting jobs, fighting employment discrimination suits, a camera operator union and bad press about corporate agenda-driven programming mandates in newscasts.
Compare the directions of those two operations and see who is winning and who is whining.
KUOW is a non-profit organization. Thus, their financials are very easy to find; 88% of their funding is non-tax dollars (listener donations and business support/underwriting).
If you want to complain about entities and tax dollars, Google the long list of companies that pay zero tax dollars and ask yourself if you're happy to be supporting those companies.
There are few "private business" radio operators in Seattle. Hubbard and Crista are two big names that come to mind (oh, and be sure to look up Crista and their tax status while you're at it).