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New York City Metro Radio Ratings: September 2023

P

pjc1961

Covering the survey period from Thu. 8/17/2023 thru Wed. 9/13/2023, age 6+ overall:

New York - RadioInsight (may not be updated immediately; refresh page to check)

OR Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

OR https://www.urbaninsite.com/wp-content/uploads/2023/10/NEW-YORK.htm

Top 5+ demo rankings analysis from Research Director Inc.:

RADIO RATINGS ROUNDUP, September 2023, PART I | Research Director, Inc.

Why does SEPTEMBER serve as the muse for so many songwriters? Why not the AUGUST of my years? Would the 21st night of OCTOBER have worked just as wel
researchdirectorinc.com researchdirectorinc.com

25-54: 1. WLTW 2. WHTZ 3. WKTU 4. WCBS-FM 5. WAXQ 6. WSKQ
18-34: 1. WLTW 2. WKTU 3T. WAXQ 3T. WHTZ 5. WCBS-FM (up from #10) 9. WSKQ (down from #3)
18-49: 1. WLTW 2. WKTU 3. WHTZ 4. WAXQ 5. WCBS-FM (up from #8) 6. WNEW 7. WSKQ (down from #4)

*************************************************

Nassau-Suffolk Age 6+ overall:
radioinsight.com

Nassau/Suffolk (Long Island) – RadioInsight

Nielsen Audio PPM Monthly Ratings Nassau/Suffolk NY (Market #20) Population: 2,531,900 Black: 241,300 – Hispanic: 510,100 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2023 The Nielsen Company. All rights reserved. Nielsen radio audience estimates...
radioinsight.com radioinsight.com
OR Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

Middlesex-Somerset-Union, NJ Age 6+ overall:
radioinsight.com

Middlesex/Somerset/Union – RadioInsight

Nielsen Audio PPM Monthly Ratings Middlesex/Somerset/Union NJ (Market #42) Population: 1,538,700 Black: 204,600 – Hispanic: 376,200 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2022 The Nielsen Company. All rights reserved. Nielsen radio audience...
radioinsight.com radioinsight.com
OR Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News
 
pjc1961 said:
Covering the survey period from Thu. 8/17/2023 thru Wed. 9/13/2023, age 6+ overall:

New York - RadioInsight (may not be updated immediately; refresh page to check)
Click to expand...
Actually... Ours are the only ones properly updated. When the press numbers became available I notified Nielsen that multiple stations were missing that should have been visible. Nielsen requested that all publications hold distribution until revised, but none of the others did... We have the six originally missing stations. Nobody else right now does.

Another reason where you get your radio industry news matters...
 
WXBK HD2 (New York's Country) has an overall rating of .5 in both Nassau/Suffolk, and M/S/U. This is the most I've seen for an HD subchannel in this area.
 
I might be wrong cause im no expert on these stations but on radio insight....
KTU & NEW are both Hot AC ??
QHT is rhythmic chr but WPR is hip/hop/r&b ??
 
dcowboy7 said:
I might be wrong cause im no expert on these stations but on radio insight....
KTU & NEW are both Hot AC ??
QHT is rhythmic chr but WPR is hip/hop/r&b ??
Click to expand...
WKTU and WNEW have been Hot AC for a very long time. I'm not sure if playing some Reggaeton turns a Hip Hop/R&B station to a Rhythmic CHR station, because they have been doing that a lot recently (especially Drivetime DJ "DJ Camilo" and Night DJ "Funkmaster Flex"). Speaking of the latter, I tuned into his show a few nights ago and heard a song by Rochy RD, who I'm 97% percent (pun not intended) sure isn't played at all by WSKQ or WXNY, followed by "4K" by El Alfa.
 
Barry said:
WXBK HD2 (New York's Country) has an overall rating of .5 in both Nassau/Suffolk, and M/S/U. This is the most I've seen for an HD subchannel in this area.
Click to expand...
In Nassau/Suffolk, WXBK HD2 went from 0 hours, 0 minutes Time Spent Listening last month to #1 in TSL this month, but it is 39th in cume. This is likely a fluke caused by one household or even one panelist listening practically non-stop all day, and not a sudden uptick in listening across the market.
 
101.9 La Kalle said:
WKTU and WNEW have been Hot AC for a very long time. I'm not sure if playing some Reggaeton turns a Hip Hop/R&B station to a Rhythmic CHR station, because they have been doing that a lot recently (especially Drivetime DJ "DJ Camilo" and Night DJ "Funkmaster Flex"). Speaking of the latter, I tuned into his show a few nights ago and heard a song by Rochy RD, who I'm 97% percent (pun not intended) sure isn't played at all by WSKQ or WXNY, followed by "4K" by El Alfa.
Click to expand...
Why is WKTU suddenly Beating The New 102.7 in the ratings?
 
Always interest said:
Why is WKTU suddenly Beating The New 102.7 in the ratings?
Click to expand...
WKTU targets Hispanics rather specifically, while 102.7 is more focused on what, for lack of a better term, non-Hispanic whites.

Since we have seen the annual population adjustments for the Metro Survey Area having higher and higher Black and Hispanic percentages, that should be a clue as to why a rhythmic format has a better opportunity to increase... all other things being equal.

Add in the un-quantified percentage of more recent immigrants who have greater affinity for rhythmic formats and we see that WKTU has a longer term advantage.
 
dcowboy7 said:
I might be wrong cause im no expert on these stations but on radio insight....
KTU & NEW are both Hot AC ??
QHT is rhythmic chr but WPR is hip/hop/r&b ??
Click to expand...
Correct... It's a combination of what the station reports themselves as for music panels but also adjusting for who the target demographic is.

WKTU and WNEW are both Hot AC targeting women 25-54. WQHT reports Rhythmic as more of their audience is of multiple demographics and ethnicities. WWPR is Hip Hop (Our way of de-emphasing the word Urban for its racial connotations) as they focus more on the African American audience.
DavidEduardo said:
WKTU targets Hispanics rather specifically, while 102.7 is more focused on what, for lack of a better term, non-Hispanic whites.
Click to expand...
WKTU may be getting a larger Hispanic audience, but by no means are they targeting them specifically.
 
Weiserguy said:
Some suggestions for a better term: gringos, honkies, Wonder Breaders, palefaces, snow-belters, Arctic Circle-huggers, the rhythmically challenged, Sanka-slurpers, snowbirds, future residents of the Coachella Valley. :rolleyes: :cool::eek:🫥:ROFLMAO::ROFLMAO::ROFLMAO:
Click to expand...
Coachella Valley is now 52% Hispanic!

No Sanka here:

Just this:
1696443815284.png

(Note that "gringo" is not an offensive term. It can be even a term of endearment depending on context)
 
DavidEduardo said:
(Note that "gringo" is not an offensive term. It can be even a term of endearment depending on context)
Click to expand...
None of those terms were meant to be seriously offensive. Even "honkie", which was considered a putdown of whites back in the 60's and 70's, was rarely considered truly offensive by the intended insultees. Not like the real slurs, a couple of which I've been on the receiving end of, and I won't dignify by repeating here.
 
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