1010 WINS is a legacy station that's one of the top 10 billers in the country. It was more important to protect that franchise than to obsess over an also-ran Alt station in a market that has demonstrated it couldn't care less about Alt.I’m surprised Audacy chose to send him to resurrect the SF alternative station instead of saving the one the company had in New York
OTOH, KITS at least had a legacy in Alt -- one that CBS and Audacy had done all they could to trash until very recently -- and not many other good options for 105.3. Remember, "Dave" was a flop, and KCBS was the first of the CBS-legacy All-News stations to start a simulcast and transition their audience over from the AM to the FM, so that option was off the table. About the only thing they could have done (IMO) was to shift KGMZ The Game from the inferior 95.7 to the better 105.3 signal and then sell 95.7 to someone. (Even there, who was going to be a buyer? EMF?)