I tend to think we're more likely to see KSBJ jocks voicetrack Way FM than for the brand to go national, but I agree with you that we’re likely to see more changes down the road. NGEN replacing Way Now is probably the first domino. From what I've understood, Way FM has always been more CHR and current intensive than your traditional Christian Contemporary station. My local CCM station carried Way FM's morning show for several years before selling to EMF. It was a commercial station. Don’t know the arrangement nor if Wally in the Morning is still available for syndication, but there might be some extra business in that now as well.
I don’t know the answer to these questions, but how much of a market is there for a Spanish-language CCM product? Also, how much product exists? I understand the Hispanic population is generally more religious than the general population as a whole, but you'd think more people would be doing that format if it had much viability. Granted, Hope Media can probably stick it out longer than most as it’s a charitable organization rather than a commercial entity, but it still has to get money from somewhere to sustain itself.
