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How do you describe this format?

V

vchimpanzee

It's too uptempo to be called oldies and so many of the songs are too new. It's not quite AC either. Here are the last songs played:

"It's Only Rock and Roll" Rolling Stones
"Rock This Town" Stray Cats
"Our Time Now" Plain White Ts
"Love me Do" Beatles
"Into the Groove" Madonna
"You Make Me Feel Like Dancing" Leo Sayer
"My Girl" Temptations
"Gimme a Little Sign" Brenton Wood
"Everybody Have Fun Tonight" Wang Chung
"Celebrate" Three Dog Night
"Rockin' Pneumonia" Johnny Rivers
"Bend Me, Shape Me" American Breed
"Pride and Joy" Stevie Ray Vaughn
"Shut Up and Dance" Walk the Moon
"Hush" Deep Purple
"Last Dance" Donna Summer
"Riders on the Storm" Doors
"Love Story" Taylor Swift
"Baby I Love Your Way" Will to Power
"Do Ya Think I'm Sexy" Rod Stewart
"After Midnight" Eric Clapton
"All Star" Smash Mouth
 
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Small-market mom-and-pop station with no competition? It seems to be gold-oriented (1960s through early 2000s), although I'm totally unfamiliar with the Walk the Moon and Will to Power tracks.
 
CTListener said:
Small-market mom-and-pop station with no competition? It seems to be gold-oriented (1960s through early 2000s), although I'm totally unfamiliar with the Walk the Moon and Will to Power tracks.
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Villages, Florida. Targeting that audience.

A retirement village.

Will to Power's song was originally performed by Peter Frampton. It may also be a medley with Lynyrd Skynyrd's "Free Bird" but wasn't listed that way.
 
TheBigA said:
Retired grandmas LOVE Taylor Swift. Not sure what the thing is, because it doesn't convey to other young women. Only her.
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Grandmas probably love Swift as they perceive her as being more wholesome than most of the other female acts currently in the music biz.
 
vchimpanzee said:
Villages, Florida. Targeting that audience.

A retirement village.
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It may be named "The Villages" but it is hardly a village. Population in 2020 was over 81,000 people!
 
DavidEduardo said:
It may be named "The Villages" but it is hardly a village. Population in 2020 was over 81,000 people!
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I think I intended to say community.

The best mix. The 70s. The 80s. The 90s.

"Louie Louie" Kingsmen
"Got to Get You into My Life" Earth Wind and Fire
"Everybody Wants You" Billy Squier
"Good Vibrations" Beach Boys
"I Love the Nightlife" Alicia Bridges
"Calling All Angels" Train
"Just Like Me" Paul Revere and the Raiders
"Rock in America" Night Ranger
"I've Been Thinking about You" Londonbeat
"I Wonder What She's Doing Tonight" Tommy Boyce and Bobby Hart
"Roll with It" Steve Winwood
 
The only song I'm totally unfamiliar with is the Plain White T's song.
 
I wouldn't use this as a template for anything other than an in-house station for a retirement community, which is what it is.

I think the base station is 900 watts with four FM translators around the community.

If this station had to compete in an open market for advertising, it would lose.
 
TheBigA said:
I wouldn't use this as a template for anything other than an in-house station for a retirement community, which is what it is.
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Yet it has a quarter-million people in its 5 mV/m coverage and is rather famous for being "sold out" all the time. It used to show in the Gainesville / Ocala book before Nielsen stopped listing non-subscribers.
TheBigA said:
I think the base station is 900 watts with four FM translators around the community.
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But it is on 640, and has coverage well outside The Villages. It reaches almost to Ocala to the NW and to the NW corner of Orange Country to the SW.
 
DavidEduardo said:
Yet it has a quarter-million people in its 5 mV/m coverage and is rather famous for being "sold out" all the time.
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How much of that 250K is over 55? If there was a similar neighborhood in any state, they could do basically the same thing and make money. But typically populations don't concentrate that way. That's why you don't see it outside of Florida and Arizona.

BTW I don't think it's "too loud." In fact they shouldn't be afraid of the loudest 60s music they can find. Hush by Deep Purple would be on my list. Instant Karma. Incense & Peppermints. "Talk, Talk" by the Music Machine. Most of the audience uses audio assistance, aka hearing aids.
 
TheBigA said:
How much of that 250K is over 55? If there was a similar neighborhood in any state, they could do basically the same thing and make money. But typically populations don't concentrate that way. That's why you don't see it outside of Florida and Arizona.

BTW I don't think it's "too loud." In fact they shouldn't be afraid of the loudest 60s music they can find. Most of the audience uses audio assistance, aka hearing aids.
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But it might have been that Cream or Deep Purple show they went to back in '68 that contributed to their need for costly hearing aids later!
 
CTListener said:
But it might have been that Cream or Deep Purple show they went to back in '68 that contributed to their need for costly hearing aids later!
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I've added examples to that post and Deep Purple is on that list. Any electric band of the 60s before rock became popular. Santana, Grateful Dead (although you might be careful with a band name like that around retirees), Jefferson Airplane, etc,
 
TheBigA said:
How much of that 250K is over 55?
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With The Villages being 100% 55+ and there being a bunch of non-Villages similar communities surrounding The Villages, I'd guess it is around 45% to 50%.
TheBigA said:
If there was a similar neighborhood in any state, they could do basically the same thing and make money. But typically populations don't concentrate that way. That's why you don't see it outside of Florida and Arizona.
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The Palm Springs market has an median age of nearly 50, and it is much higher if you include the roughly 80,000 who own a home in another state, too, and use that as their permanent residence to avoid CA confiscatory income tax.
TheBigA said:
BTW I don't think it's "too loud." In fact they shouldn't be afraid of the loudest 60s music they can find. Hush by Deep Purple would be on my list. Most of the audience uses audio assistance, aka hearing aids.
Click to expand...
I agree that the idea that older people want softer music is in error.
 
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