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September PPM's

A

atthestars

Nothing too groundbreaking this month:

WMMR dominating and taking a sizeable lead over WDAS-FM

Ben FM- A decent little bump.

Rumba 106.1- Continues to slowly build.

WRNB- Starting to slowly right the ship?

The Fanatic- Dismal.
 
  • WMMR is up to 8.7(!) while WMGK continues its head-scratching slide (6.9 – 5.9 – 5.5).
  • WIP sees a nice half-point bump.
  • BEN-FM makes some moves (3.1 – 3.1 – 3.8) and is higher than I can recall for them.
  • Out-of-state conservative talker WKXW is no longer rated higher than WRBN…because they’re now tied (along with non-comm WRTI) at 1.4. This also makes WRNB (once again) the lowest-rated Philly station on the FM “dial.” The lowest-rated full-signal Philly station regardless of band is (once again) WPHT-AM.
I see nothing else of interest in this book.

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Amazing numbers for WMMR, and amazing numbers for WIP when adding their FM and streaming numbers together!

Congratulations to both of them.

I suspect iHM is pleased with how Rumba is progressing.
 
atthestars said:
::WPEN looks around to see if anyone remembers they exist::
Click to expand...
And it is in the top 10 billers in the market. Sounds like a good story there.
 
Miguelito said:
WMMR is up to 8.7(!) while WMGK continues its head-scratching slide (6.9 – 5.9 – 5.5).
Click to expand...
Wonder how much of WMGK’s audience went to WIP now that it’s Eagles season. WIP’s gain over past 2 months is almost identical to WMGK’s loss.
 
JH_Radio said:
SO can a station bill great and have horrible ratings? So it stays jus cause it bills well even though people don't listen ?
Click to expand...
It has decent 25-54 male ratings. For example, in 35-44 men it is 5th in a market that has 41 commercial stations.

For about the 50th time: for two decades, the #15 rated station in New York City was the #1 biller in the USA: WFAN. Sports stations get a large amount of revenue from sports marketing budgets that never even take all music stations into account.

So if a station bills well, is strong in its target demo and obviously makes good money, the owner should not be happy? This is a business, not a charity.
 
DavidEduardo said:
So if a station bills well, is strong in its target demo and obviously makes good money, the owner should not be happy? This is a business, not a charity.
Click to expand...

I fully realize that. I was just wondering if a station can have a lot of add buys but not be listened to?
Or does it not work like that.
To me logic would dictate that a station is only gonna sell add time if it has listeners to buy the products that are sold on it.

But now with companies having multiple stations in the same market, does that matter as much as it used to?
Is building relationships with the clients still an important thing?
I'd like to think so, but I wasn't sure if that was more smaller market radio or companies that only have a few stations.
 
JH_Radio said:
I fully realize that. I was just wondering if a station can have a lot of add buys but not be listened to?
Or does it not work like that.
Click to expand...
But it IS listened to. Heavily, by adult males in an age range that advertisers love.
JH_Radio said:
To me logic would dictate that a station is only gonna sell add time if it has listeners to buy the products that are sold on it.
Click to expand...
And it does. I just mentioned that it is in the top 5 in one of the adult male demos. And spots are priced in proportion to audience size. Sure, it charges less than the "other" sports station, but it had a strong enough listener base to be very attractive.
JH_Radio said:
But now with companies having multiple stations in the same market, does that matter as much as it used to?
Is building relationships with the clients still an important thing?
Click to expand...
You changed the subject. That is a different discussion.
 
atthestars said:
::WPEN looks around to see if anyone remembers they exist::
Click to expand...
This made me laugh out loud. I hate to be a walking, breathing, typing stereotype, but I just don't care about sports, so my eyes probably skipped that line faster than it skips the line that says "WRFF." 🤡

Of course, I could argue that the station is actually in Burlington, NJ. But I know a losing proposition when I make one up!
 
Miguelito said:
This made me laugh out loud. I hate to be a walking, breathing, typing stereotype, but I just don't care about sports, so my eyes probably skipped that line faster than it skips the line that says "WRFF." 🤡

Of course, I could argue that the station is actually in Burlington, NJ. But I know a losing proposition when I make one up!
Click to expand...
Well, they're LICENSED to Burlington, but they broadcast from the shared tower of 106.1 on Mermaid Lane in Wyndmoor.

(Sorry... I get nitpicky. lol)
 
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