That slogan had been gone for a while.Looks like "nobody plays more 80s" is gone. Now "Philadelphia's home of the 70s, 80s, and 90s." Wonder how many 70s we'll actually hear, though. Methinks this is primarily going to be an 80s and 90s station.
Ah I didn't realize the 80s slogan was gone for awhile. Haven't listened in forever because the station turned very boring in my mind. I'm going to give it an honest try again with this new branding.That slogan had been gone for a while.
The other news that is in the Philadelphia Business Jorunal article is that WOGL has dropped the voice-tracked mid-day and afternoon shows from WCBS-FM's Race Taylor and WOCL's Domino, and it sounds like they will be looking for some local hosts.
Another observation, the imaging went from sounding very similar to WCBS-FM to sounding like K-Earth 101, using the same VO guy and everything (their alternate, not Joe Cipriano).
Looks like "nobody plays more 80s" is gone. Now "Philadelphia's home of the 70s, 80s, and 90s." Wonder how many 70s we'll actually hear, though. Methinks this is primarily going to be an 80s and 90s station.
Why? Some of the top rated classic hits stations around the country have little to no live/local jocks. It's not the mandatory thing us radio folks wish it was.Without local DJs in all dayparts, ratings will flatline.
Same here. I get that in the past decade, logos everywhere (not just in radio) have become simpler, with the explanation that it needs to look good and be easy to read on a mobile phone screen. But the logo design for Big 98.1 looks... BAD.I can’t explain it, because apart from the dog collar in Boston’s branding, it’s just text, but something about the Philly brand execution (as seen today, admittedly) is just…meh. Not saying Boston’s is the greatest thing since sliced bread…but dang, it barely looks like they tried in Philly. And this from someone who prefers simple design aesthetics.
Jingles are still heavily used on WOCL and WCBS from what I can tell.Is Big 98.1 using jingles? Audacy seems to be moving away from them on a lot of their classic hits stations vs iHeart and other companies. I have read that Audacy’s classic hits format captain/format VP, based in LA is not a fan of them, as evidenced by KRTH which has almost eliminated them under his leadership. Funny though, Audacy still uses them heavily on AC, hot AC, country and CHR so it must just be a perceived negative for classic hits.
WOMC still uses jingles heavily as well. WOLX in Madison and KEYN in Wichita both use them also (the ReelWorld K-Hits package that WOGL used).Jingles are still heavily used on WOCL and WCBS from what I can tell.