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Frequency Swap Question

B

Barry

Now that WNSH 94.7 and WNYL 92.3 are co-owned by Entercom, could it make sense to swap their frequencies? This would give the Country station, which has been doing better among the two in the overall ratings, the stronger signal.
As the alternative station apparently does OK in NJ (i/e the M/S/U market) the 94.7 signal could still serve them well.
 
Barry said:
Now that WNSH 94.7 and WNYL 92.3 are co-owned by Entercom, could it make sense to swap their frequencies?
Click to expand...

Entercom did something like that in San Diego. It worked out to the benefit of the country station KSON. It sounds like they're proceeding slowly with this new acquisition. My sense is they want to build the brands first. In San Diego, they had a very established brand.
 
Has WNSH moved from First Mountain yet? My guess is they'd want to try out their shiny new transmitter site with the current format before doing any swaps.
 
seattlesarchiebunker said:
Has WNSH moved from First Mountain yet? My guess is they'd want to try out their shiny new transmitter site with the current format before doing any swaps.
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The "new" site is really not going to do much for the signal. It is a small step towards Manhattan, but it's still blocked by a wall of buildings from the populous Queens and Long Island parts of the NYC metro.
 
I did read recently on social media a WNSH listener on L.I. complaining about the station's signal there.
The station responded that they are working on improving their signal to that area. Though no specifics were provided, that would apparently be due either to the new transmitter location, or a signal swap.
 
Barry said:
I did read recently on social media a WNSH listener on L.I. complaining about the station's signal there.
The station responded that they are working on improving their signal to that area. Though no specifics were provided, that would apparently be due either to the new transmitter location, or a signal swap.
Click to expand...

I would have to think that moving the 94.7 transmitter to the Meadowlands will actually make reception worse on L.I. Even though it moves the transmitter a few miles East, the height will be lower and closer to the wall of buildings in NYC.
 
Their signal will be stronger everywhere east of the midway point between their old and new sites
but in order to hear them without severe multipath as DE pointed out and Toni Fisher sang about,
one will still need to be here.
 
I don't think they'd swap frequencies.

Depending on frequency allocation, I could see WNSH getting a translator to cover parts of Long Island.
 
AceBiscuits said:
I don't think they'd swap frequencies.

Depending on frequency allocation, I could see WNSH getting a translator to cover parts of Long Island.
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The FCC is not currently granting new translators, and even if they were, there's not a inch of available spectrum anywhere that would be useful.

The very best Entercom could do there would be to buy someone's existing translator - but even there, many are bound permanently to AM stations. And Entercom can't own and operate a translator for WNSH that would have 54 dBu coverage outside of WNSH's predicted 54 dBu main signal. (But they could put WNSH audio on an HD2/3 of one of the Empire FMs and use the LI signal as a translator for that; that gets you out to mid-Suffolk at least, to Brentwood and almost to Hauppauge.)
 
AceBiscuits said:
I don't think they'd swap frequencies.

Depending on frequency allocation, I could see WNSH getting a translator to cover parts of Long Island.
Click to expand...

Tend to agree. Even with the new site, which likely will make things worse to the east of Manhattan, they still cover Westchester, a bit of southern CT, and NJ suburbs pretty well...if not better than before. That's where the money is in this format. You'll be missing out on Long Islanders, but those folks don't really have any other option in the western areas for country besides a poor 94.7 signal. They're somewhat forced to listen to you...Entercom actually may have found something that'll stick there.

The translator would be a great idea...or perhaps even some clever on-channel booster in Queens. Problem is with a translator, I don't think anything is available that would suit the population getting a poor signal due to "terrain" shielding. There's really no space on the dial there to put anything...and whatever is already there is either not for sale, or for sale and not in a suitable place for a 94.7 translator.
 
DavidEduardo said:


The "new" site is really not going to do much for the signal. It is a small step towards Manhattan, but it's still blocked by a wall of buildings from the populous Queens and Long Island parts of the NYC metro.
Click to expand...

and there is low power fm station in long island on 94.7
 
I seriously doubt any of the HD stations get out that far... I get to the Route 110 line in my Mazda CX-5 and then HD goes on and out. The HD channels need more power. WLTW has 6KW Analog but only 293 Watts digital. 293 watts will not reliably reach that far.
 
Given the power reduction on WMAS in Springfield and the fact that it is 7 miles south of the ESB, couldn’t WNSH go into 1WTC, pending an interference agreement with WWSK Smithtown? This would give fantastic coverage on Long Island, continue their NJ coverage (perhaps at a slight reduction to Westchester). This would give everyone a full powered 94.7.

The signal might not be good in Upper Manhattan or the Bronx, but the population in those areas do not typically listen to Country Music.
 
One thing not mentioned here is that WYNY's transmitter was on the WTC when it ran the country format at 103.5. I don't remember that station showing up higher than a 3 share during that time. When the station was sold in 1994, the new owners flipped the format from country to WKTU, and it immediately jumped to #1. So even if Entercom swapped frequencies with WNYL, I doubt the country format would do a whole lot better than its doing now.
 
TheBigA said:
One thing not mentioned here is that WYNY's transmitter was on the WTC when it ran the country format at 103.5. I don't remember that station showing up higher than a 3 share during that time. When the station was sold in 1994, the new owners flipped the format from country to WKTU, and it immediately jumped to #1. So even if Entercom swapped frequencies with WNYL, I doubt the country format would do a whole lot better than its doing now.
Click to expand...

Not to mention Entercom/David Field's dedication to the alternative format nationwide making the swap less likely.
 
Alt needs to play less red hot chili peppers and play some other alternative songs like new Blink 182 from their California album and Neighborhood album and Andrew McMahon in the Wilderness.
 
Why does 94.7 still have Nash Nights Live and Blair Gardner? They need to dump it and put on live and local people on... bring Race Taylor on and Todd from PLJ!! I do love the Pride logo from 94.7! Gays need more representation in the Country format!?
 
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