Do you think Jack fm could get a format change
Do you think Jack fm could get a format change
I don't think any of the Entercom properties are at any risk of dumping formats.
KLIF on the other hand, I'm not sure what you could do to save that. Even worse for KFXR, or does KFXR even encode PPM?
Do you think Jack fm could get a format change
Do you think Jack fm could get a format change
It’s ratings are in the 3.0 to 4.0 range which is mediocre
Just because Jack’s sitting at a 3.1, that doesn’t mean they’re going to change formats like that. In their key demos, I’m guessing they’re doing just fine.
Jack is a low-cost operation that gets pretty good demos everywhere it's run. That's why it's lasted this long.
As people have said numerous times on this forum, those numbers don’t mean anything. They’re called 12+, and they’re given out to the public for free. Radio companies, programmers and advertisers don’t care about those, only about in demographic ratings, which are not publicly released. Just because Jack’s sitting at a 3.1, that doesn’t mean they’re going to change formats like that. In their key demos, I’m guessing they’re doing just fine.
It’s ratings are in the 3.0 to 4.0 range which is mediocre
I do find it interesting that it has broke normal jockless model of Jack stations, and it seems to be doing really well. Like I said, if they ever have to ditch the Jack name, the station would definitely keep the format because it does really well.
There are a couple Jack stations that have done that. I think Denver may be the other one.
But you're right, it was a corporate move made by CBS about ten years ago. They bought it in a bunch of major markets. Its still doing well at KCBS too. I imagine at some point the Entercom bean counters will do what you say.
Wouldn't happen here due to sister station KLUV, it'd be interesting to see 100.3 drop the jack branding but I see no advantage of doing so.In Indianapolis, "Jack" added jocks, but eventually dropped the Jack moniker and branding, becoming Classic Hits 104.5.
I see no advantage of doing so.