Free? Nothing is free. They don't carry outside syndication. Salem has its own in-house national sales department. Everything feeds the beast. All of those infomercials make money. They run several college sports teams (basketball & football), and they all make money. The hosts write books published by Salem's publishing wing. Yes conservative talk isn't a big money-maker. It's all about selling drugs, insurance, and credit. Lots of 1-800 numbers. But when you put together all of the various things they do, it works. A friend of mine runs a funeral home. It's not a happy business, but he provides a service, and he makes money. Not unlike what this station does.