I'm suddenly thinking it's a realistic possibility.
Late last week, iHeart blew up its very low rated Alt station in Detroit to resurrect the storied "Wheels" brand (even though it hasn't been used in the market since '94 or '95).
This morning, iHeart blew up a fairly low rated Classic Hits station in Jacksonville to resurrect the long running "Planet Radio" brand. Music wise, the station sounds somewhat like 105.7 in Greensboro. Even though Planet Radio was rock-leaning Alternative or Active Rock during its past life, the new version seems to be Mainstream Rock with no currents.
Alt 105.7 has seen some ratings improvement as of late (is the Woody Show to credit for this?)...yet the numbers remain really lousy. And we all know Alternative has weak power ratios to start with.
Might we be on the verge of seeing a return of the "Project" brand to a full power, analog FM signal in the ATL?
Late last week, iHeart blew up its very low rated Alt station in Detroit to resurrect the storied "Wheels" brand (even though it hasn't been used in the market since '94 or '95).
This morning, iHeart blew up a fairly low rated Classic Hits station in Jacksonville to resurrect the long running "Planet Radio" brand. Music wise, the station sounds somewhat like 105.7 in Greensboro. Even though Planet Radio was rock-leaning Alternative or Active Rock during its past life, the new version seems to be Mainstream Rock with no currents.
Alt 105.7 has seen some ratings improvement as of late (is the Woody Show to credit for this?)...yet the numbers remain really lousy. And we all know Alternative has weak power ratios to start with.
Might we be on the verge of seeing a return of the "Project" brand to a full power, analog FM signal in the ATL?