From Tom Taylor's newsletter today:
Atlanta’s alternative-rock “Radio 105.7” WRDA is now an “Alt.” The Alt brand is definitely spreading across iHeart-land, this time to a station that’s been in the format since March 2013. The AJC’s Rodney Ho says “The station isn’t doing quite as well as it did in 2016” with its target 18-34s – perhaps one reason to try putting up the “Alt” sign. The talent remains with same, with Wendy Rollins (mornings), Knox (middays) and Aly Young in afternoons. Aly was there when 105.7/Canton, Georgia dropped rhythmic “Wild” for “Radio 105.7.” The Atlanta move makes you wonder about the branding on a much older iHeart station – “Radio 104.5” WRFF in Philadelphia, which dates back to May 2007.
Atlanta’s alternative-rock “Radio 105.7” WRDA is now an “Alt.” The Alt brand is definitely spreading across iHeart-land, this time to a station that’s been in the format since March 2013. The AJC’s Rodney Ho says “The station isn’t doing quite as well as it did in 2016” with its target 18-34s – perhaps one reason to try putting up the “Alt” sign. The talent remains with same, with Wendy Rollins (mornings), Knox (middays) and Aly Young in afternoons. Aly was there when 105.7/Canton, Georgia dropped rhythmic “Wild” for “Radio 105.7.” The Atlanta move makes you wonder about the branding on a much older iHeart station – “Radio 104.5” WRFF in Philadelphia, which dates back to May 2007.