Yes, yes, let's get all excited about the 6+ numbers again.
David will be along in a minute to talk about the demos. I'm tired of dealing with this pointless idiocy.
KM, I think everyone is aware that, for those selling time and running stations, the 6+ numbers aren’t' the most meaningful. This is because ad buyers in the 21st century generally prefer and use more nuanced demographics. Do I “get it?” I think so and am in agreement with you
Can you on your part agree that, for those of us who are non-professionals who are simply radio fans or radio history buffs, the 6+ numbers do have a value? They help us get a general picture that we appreciate because, unnuanced though it may be, its free and regularly available.?
Swhich do not really tell them how their favorite stations are doing.
That's one reason why David and I try to put as much demographic-based information out here as we legally can under Nielsen's terms of service. It gives the non-pros a valid basis for cheering or worrying. Therefore, fairness to the fans and buffs practically dictates that we not get all worked up about the 6+ numbers and instead wait for numbers in the proper perspective.
Thoughts:
* KLOS seems to be making a comeback now that it has been infused with a wee bit of DNA from the late great Indie 103.1.
* KFI is finally showing some progress with its now year old live and local approach
* KXOS has finally moved ahead of its separated at birth call letter near twin KXOL - both of which have toyed with a mixed English/Spanish presentation in the past
Indie was a failed station. It generally did not exceed a 1 share and that was 8 years ago.
When was Exitos 93.9 doing an English / Spanish approach? Yes, they played some English songs in one of the 5 or 6 distinct phases of the format, but since going to regional Mexican years ago, there is no comparison with KXOL.[/SIZE][/FONT]
KLOS is up in 6+ as of late - which coincides with Indie's GM Dawn Girocco becoming Cumulus' LA market manager and recruiting Indie vets Mark Sovel and Steve Jones. I know you detest (my emphasis, may be too strong an adjective) Indie, but the fact remains that a wee bit of Indie DNA is now part of KLOS.
Two years ago KXOS was making an aggressive push with an English/Spanish hybrid presentation and playing mostly CHR music concurrently heard at that time on KIIS & KAMP.
On 1/20/14 it abandoned its bilingual Top 40 format to switch to Regional Mexican and changed its on-air moniker to “Radio Centro 93.9.” Yes, that is when the comparison ended, but for a duration of time it is correct that fraternal call letter twins KXOS and KXOL were fairly similar.
I can't imagine that Entercom is happy with the performance of the sound. Whew.
I have flipped from your station on several occasions because of the lower fidelity records you insanely choose to play. My musical ear is not the best, and I know if I can hear it, many others can to, and some percentage of them must have the same reaction, and it is a viscerally negative one.
KLOS is up in 6+ as of late
Yes, yes, let's get all excited about the 6+ numbers again.
David will be along in a minute to talk about the demos. I'm tired of dealing with this pointless idiocy.
As the character Isabel von Schöenenberg said as the last line of dialogue in the Walter Matthau movie Hopscotch (which I recommend the viewing of as an alternative to making meaningless posts here): "Will you never learn?"
And the negative reaction is called "changing stations" and if the person having the negative reaction is a PPM holder, there goes part of the ratings.
Very well put. I can't fathom why Beasing is doing that either. I have some tracks in my master library that had to be created from vinyl because they were never re-released on CD, and those took the longest to master because of what was needed to correct the deficiencies. But that is the only excuse I can think of to play the vinyl version of any song nowadays.
The audience that cared about vinyl was the audience that cared about free-form progressive rock stations back in the 1960s. Are any of those listeners in the Sound's target demo?
I didn't think so.
Thoughts:
* IIRC, KYSR has never topped KROQ.
KYSR has topped KROQ before, the last time being in August 2010. But this is only the 7th time KYSR has topped KROQ in 101 PPM books.
While I fully realize the largely meaningless nature of 6+ numbers, I must contend that they do hold value from a macro perspective - otherwise I would not have spent over a decade compiling the largest database of them from every market ever measured by Arbitron/Nielsen. Prior to ARB's entry into local radio measurement in 1965, there were no such things as "demos" in radio ratings. Pulse, Hooper, Crossley all just measured listeners - no age, no gender. ARB was the first to break the data into demos (which helped ARB quickly achieve dominance in the ratings game over Pulse and Hooper,) but for its first several years ARB only had 2 demos per gender along with teens - and the "25-54" breakout didn't arrive until 1978. So when looking at long-term, market-wide trends, over years and decades, there can be some value in looking at 6+ data. But yes, looking at month to month data in PPM markets and making programming assumptions based upon 6+ data, that is very foolhardy indeed.