Do you know what's on the HD3? They launched HD last summer with the Sports Talk on the HD2, but I haven't heard anything about an HD3.
So, the HD fees are part of some sort of blanket deal for the station groups, then? I thought it was on a station by station basis since it was tied to the encoders or whatever.
I get the impression Cumulus is really struggling to keep the engineering side of the equation funded. They seem to suffer more technical troubles than iHeart does, and iHeart isn't exactly well run in this market, either. Last decade they were late to installing HD, and only ran it for a few years before shutting it all off because they never did anything with subchannels or acquiring translators. Then they shut the RDS off, which didn't make any sense since it was probably cheap to put on the air and costs nothing extra to run. In the decade that WDLT's had HD it has never once been in sync, and has never decoded on certain radios, an issue they've never been able to fix. It's currently their only station in Mobile with HD to simulcast WGOK and WXQW, something that only started earlier this year.
Then again, even when they do get the RDS up and lumbering under its own weight, it's usually wrong. 100.7 hasn't been WCOA-FM in many years but the RDS (when it works) still shows that call sign. 106.1 in Pensacola has always said the format is classical (it's R&B) and the station name until recently was "RDS_PS" which is clearly the default text for the encoder.
Contrast this to iHeart in this market: most of the stations run have sponsored RDS text in between songs, their HD always works and has album art/station logos and all the associated data. It's so much more modern feeling than what Cumulus is doing, which is a shame since Cumulus seems to be better programmed in my opinion.