No, unless the fee includes a large variety of different stations and formats with no commercials or limited commercials. Who would pay for one radio station with ads when we can get a number of either free streams or relatively inexpensive paid ones with many channels, like Sirius/XM?
Stations and media companies are always exploring ways to try and monetize things like their streaming service. While I'm sure some may be exploring paid services like this, and perhaps some of their die hard listeners who really like their particular music mix and format may bite, I'd think it's definitely an uphill battle. There are just too many other offerings out there, already established. Spotify, Pandora, people building their own music mixes in their phones or MP3 players, and services like SiriusXM which offer several different "channels" to listen to, and the basic tier for that isn't much more expensive than the amount of $$ this station is suggesting, depending on the plan.
In most cases, when you're talking about "content," you're talking about music.
With all due respect, the spot loads back in the 60's and 70's were about as high as they are now, but there were two huge differences: many of the commercials were entertaining and creative (whether they were pre-recorded by the advertiser's agency's creative team or live reads by live talent with actual talent), and they were presented in short bursts, sandwiched in between songs/jingles/news/other elements. Two minutes at a time. This was true even with talk and all-news stations. There were no 8-in-a-row spot clusters, and many of the spots had a listener humming (or even singing) along, or laughing at the comedy squeezed into a :60. Nobody would have taken a Kars-4-Kids ad back in those days. None of that seems to exist anymore.
I agree. But those practices were developed in the 50's when we had The Pulse and Hooper doing recall or coincidental based ratings surveys. As stations learned to play the Arbitron game, we got fewer stopsets positioned to get quarter hour credits, and nobody has the courage to try anything different now.
Unfortunately, if you take one charity you have to take them all. Unless the creative is offensive by FCC and "community standards" a station exposes itself to liability if it refuses to run a particular spot because it is not fun to listen to.
The PPM allowed analysis of what was really happening, right down to the minute. In the diary, people usually rounded to the half hour and quarter hour... even to the full hour. PPM showed stopset attrition, and demonstrated that TSL was much shorter.
The ones for drag races, stock car events and the like were among the worst. And all ended with "... bring your camera!"
If you don't take an ad for a brand of Tequila, you can't take one for rum.
www.kpig.com
So true. To this day, 50 *years* later, I can still sing the jingle for Gensler-Lee Diamonds. Heard their ads a zillion times on KFRC/San Francisco. So well produced and catchy, the spots sounded better than some of the actual songs played.
