With a lot of today's pop sounding like the "brand" of dance that we're used to, I'm surprised to see that the dance stations aren't doing well in the ratings. We only have one commercial all-dance station in the US, 94.5 The Vibe. Their latest ratings show that they have a 0.5. Granted, their signal isn't as strong as the other Vegas stations, but they're static free on any decent radio in Vegas. They had no outdoor promotion, which is pretty much required for a brand new station, whereas I saw billboards for other stations all over Vegas.
The noncommercial dance stations are cellar dwellers at best, which is sad. C89.5 has a good signal and has been around for years, yet they're always below 1.0. Pulse 87's highest ratings was 1.0 before they went bankrupt, and that was with the handicapped signal and no outdoor promotion.
I wish that we could have ONE commercial dance station with a full signal in any major city just to show that dance is viable. I'm sure if 94.5 The Vibe had a 100000 watt signal from Vegas with a full airstaff and outdoor promotions, it would represent a successful dance station at the top of the ratings.
But I don't think we'll get a major market full signal dance station unless I win the Mega Millions tomorrow.
The noncommercial dance stations are cellar dwellers at best, which is sad. C89.5 has a good signal and has been around for years, yet they're always below 1.0. Pulse 87's highest ratings was 1.0 before they went bankrupt, and that was with the handicapped signal and no outdoor promotion.
I wish that we could have ONE commercial dance station with a full signal in any major city just to show that dance is viable. I'm sure if 94.5 The Vibe had a 100000 watt signal from Vegas with a full airstaff and outdoor promotions, it would represent a successful dance station at the top of the ratings.
But I don't think we'll get a major market full signal dance station unless I win the Mega Millions tomorrow.