J
Jul
Guest
I would like to get the input from the radio geeks and analysts on this. Any suggestions on what should CBS radio do with 1210 WPHT-AM? Make some major changes to current talk format, Get rid of the talk format altogether, etc.
I would like to get the input from the radio geeks and analysts on this. Any suggestions on what should CBS radio do with 1210 WPHT-AM? Make some major changes to current talk format, Get rid of the talk format altogether, etc.
What they're doing with it now. There isn't a better answer.
Except that isn't true. They're making money (and doing it with primarily local hosts in the hours that matter, save for Rush). No one at CBS doesn't know the situation--their ability to keep a roof over their heads and food on their plates depends on them paying quite close attention. And, frankly, they have access to better information than almost anyone on a discussion forum. Just "throwing in the towel" isn't usually an option--there needs to be something with decent odds of being better for the bottom line...and there's the rub. With an all-syndicated lineup, except mornings for most of the run, WWIQ, even on FM, didn't do substantially better. No one rushed in to pick up the mantle of FM talk when the company imploded.Which is not working and CBS radio refuses to realize it. If it was any other company, they would have thrown in the towel if they saw those numbers and a public radio station being them in the ratings.
WPHT is doing no better or worse than most major market talk stations. Sports isn't the answer. WIP and 97.5 have that covered.
I dont understand why this board seems to be obsessed with 1210.
Perhaps Julius lives too close to the tower.
See, ~ 1990 I lived for a while in Northeast Philly. And for a while I got into short wave listening. Essentially, I was re-callibrating the dials of a radio that didn't have accurate enough frequency determination for my standards.
Helping me a lot was that WPHT, right across the river, came in on 1210, 2420, 4840, 9680, and so forth. Very convenient.
I'd like to hear the format give the Phillies games at least one more season, though. I enjoy their broadcast team better than I do my Mets' team announcers; although Josh Lewin is terrific he's just one guy. If the games went only on some FM station I couldn't get them, 100 miles away, as often.
The rest of the day, for all I care, they can play re-runs of the Philadelphia Freedom.