As for "The Link" with ppm does it matter what they call it? A long time ago I heard most people identify a station by dial position, 102.9, 107.9, etc.
As for WBT they are a great source of news and information.
Outside of the newscasts I observed you have either someone reading the internet to you or someone talking about fanny packs and how cool the talk host is. Not very interesting to me.
A good talk show would be an exchange of ideas or information you couldn't get somewhere else. There should be more guests either in studio or on the phone, instead of one guy just rattling on. The internet should be talking about something that was on WBT and not the other way around.