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Von Haessler Doctrine Preshow Podcast
- Thread starter gdstout
- Start date
I know the post show was stopped to keep Shelley Wynter’s ratings from going down.
They had been doing a 1 hour pre show podcast.
There's only so much nihilism and election denying you can take...
There is no election denying on that show.
I was going to say the same thing.
My best guess: They were not selling enough commercials to cover the pod cast expenses. I bet Cox / Apollo had to pay the talent extra for the podcast. I suggest anybody who signs an on air contract have some provision to get paid extra for podcasts.
EVH keeps eluding on his show that he won’t be renewing his contract with CMG when it expires. You can tell the afternoon time slot is taking its toll on EVH. I can hear his frustrations on air which he talks about occasionally. Too many traffic interruptions and they barely get one hour of airtime if you take all the commercials out. I love the show but I too get frustrated with all the interruptions here. He had more airtime in the morning time slot. He mentions podcasting being the way he will go in the future (whenever that may be).
Yes with his BFF Stefan. I didn’t listen to it much. Just the two of them talking about life in general.
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I seriously doubt EVH does podcasts for free. The podcast could be in the in the contact
He said repeatedly they were not in his contract.
If that's true, then they may have stopped doing the podcast in order to revive it after they leave.
We've seen where talk hosts try to do podcasts after they leave radio and they get sued for IP violation.
Here's one example:
Cumulus Files Lawsuit Against Former Ticket Hosts Dan McDowell, Jake Kemp
Cumulus Media has filed a lawsuit against former The Ticket hosts Dan McDowell and Jake Kemp over their podcast endeavor since departing the station last month. Both McDowell and Kemp departed the station after failing to come to a new contract agreement. According to a memo from Cumulus Dallas...
barrettsportsmedia.com
It was included at the beginning of his show and hosted on WSB's site and app.If that's true, then they may have stopped doing the podcast in order to revive it after they leave.
We've seen where talk hosts try to do podcasts after they leave radio and they get sued for IP violation.
Here's one example:
Cumulus Files Lawsuit Against Former Ticket Hosts Dan McDowell, Jake Kemp
Cumulus Media has filed a lawsuit against former The Ticket hosts Dan McDowell and Jake Kemp over their podcast endeavor since departing the station last month. Both McDowell and Kemp departed the station after failing to come to a new contract agreement. According to a memo from Cumulus Dallas...
He had been talking about separating it from the radio show. I bet you are on to something.
What's interesting to me about this thread is it suggests EVH is bringing younger listeners to WSB. I'm guessing Mark Arum is doing the same.
This popped up in the monthly ratings thread. At the time I read the thread, I found it interesting that WSB-AM showed in the top ten of all age brackets.
Radio Ratings Roundup, November 2023, Part II | Research Director, Inc.
blog here. -Steve Allan, Programming Research Consultant About XTrends: XTrends is radio’s favorite tool for reviewing ratings. C
researchdirectorinc.com
Here is the summary that @pjc1961 typed out in the other thread:
25-54: 1. WSRV 2. WVEE 3. WNNX 4. WSB-AM 5. WAMJ 6. WSTR
18-34: 1T. WSRV 1T. WVEE 3. WWWQ (up from #8) 4. WSB-AM 5. WFSH (up from #18)
_______ 6T. WALR (down from #3) 6T. WAMJ 12. WWSZ-AM (down from #5)
18-49: 1. WSRV 2. WVEE 3. WNNX 4. WAMJ 5. WWWQ 8. WSB-AM (down from #5T)
I am not younger, unless WSB's demos are dead. I am in the high end of the 25-54 demo.
I'm not sure he's bringing younger listeners, or that the decline of younger listeners from the Nielsen panel is starting to exaggerate their size. We've been having this discussion particularly in Seattle and San Francisco during covid, when we saw a lot of 18-34 show up for the classical stations. It didn't make sense that Mozart and Beethoven are attracting younger demos. They're not. But younger listeners' usage has become exaggerated because of their decline among people using radio.
I'll add I don't have proof of this because I don't have the demographic breakouts for Atlanta beyond what's been published.
Not sure exactly what you're saying, but I think it's that a smaller 18-34 sample is being weighted, making the numbers less reliable. That could very well be.
I was not basing my thought on the ratings, however. I could tell from reading the board over time that a couple of people who posted in this thread are likely younger and was saying that suggested that EVH is attracting some young listeners.
I don't know whether you've heard Eric Von Haesssler, but he's far from a traditional conservative talk show host. A lot of his show is comedy, and I can see it appealing to younger listeners.
Once again, I don't have the demographic breakouts to see how large his audience is compared to the rest of the station. His 3 hour daily show makes up less than 10% of the airtime, so it's unlikely that his one show would have that much effect on the overall demographics of the station.
If I am working on something really difficult or stressful, I have classical playing in the background. My son when he is working calculus problems listens to classical music. He says other folks at his school study to classical music. Office workers at home might play classical music as background noise. Whether they listen enough to make a commercial or sponsorship/underwriter (commercial) work for the sponcer is a good question.