T
tcsnrayp
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I thought you should see one message from our board here in Sin-Sin-Nasty, Ohio. You can read all of the messages by going to
"Cincinnati" and look for the topic heading "turnover in sales"
>>>from hipporadio
Quote from: KevinFodor on August 09, 2007, 10:50:48 am
Add all of it up: and it leads to the best sellers getting out of radio and selling something that can make them big bucks.
I did [but not so sure about the "B-I-G bucks" part Wink ] – and I doubt I’d even entertain the notion of working for nearly-any of these corporate [insert fav noun here]. I’ll need to shake many hands to connect with enough fingers to count-off all the others I personally know who hold the same position. Many of us started with little-more than a copasetic account list on a station that was less-than-stellar in the book [if there even was one]. I began at a graveyard AM that couldn’t cover the market at night, but the “Three Ps” paid-off grandly [and well-before I even turned 30] – as it did for many others who had a “work ethic”, basic integrity, and quality management/ownership who understood that a good salesperson isn’t paid to just “wheel the deal” – but build loyalty and grow sales accordingly. ALL three of the former [especially the third] seem in short supply these days in the new-millennium radio game. That unfortunate reality isn’t unique to broadcast sales – but it certainly seems to congregate disproportionately there.
Like any good personality, talented production pro, and engineer; good sales-types can easily-find other opportunities when the "suits" keep setting fire to the green pasture out back; but a sales professional has the option of trekking beyond the boundary of the station across town – into a business unrelated to radio and one minus the modern-day baggage of broadcasting. They are doing just that – and in shockingly increased numbers. On a recent visit to Cincy, I can recall being in the car with an advertising industry “bud”. A sales-recruitment ad came on 55KRC. He looked at me and said: “There they go again... ‘Need my cell? [he snidely chuckled] Nope, I didn’t think so!” That’s a sad state of affairs considering it came from a man who places orders for advertising.
Quote from: flakunkel on August 08, 2007, 07:48:30 pm
When CCU salespeople start making too much money the company cuts their commission rates. Then they quit. CCU would rather take in less revenue than pay people. [?]
You’d think this to be a fruitless method of managing a sales-team member, but those shenanigans have been going on at low-class radio operations for 25+ years... Just NOT at the so-called “top shelf” stations. So this is happening at a CCU station? I’ll let you folks fill in the blanks and draw your own conclusions; but before you think that’s some wild conspiracy theory, consider this startling revelation:
Quote from: dbdigital on August 08, 2007, 07:28:15 pm
I came across this quote from Bob Lefsetz of Los Angeles FM talker KLSX that I felt I had to share:
“Many people believe the owners are not going to fix radio. They're just gonna consolidate and add commercials, withdrawing cash until nobody listens anymore and the stations have been devalued to next to nothing.”
« Last Edit: August 09, 2007, 12:48:18 pm by hipporadio »
"Cincinnati" and look for the topic heading "turnover in sales"
>>>from hipporadio
Quote from: KevinFodor on August 09, 2007, 10:50:48 am
Add all of it up: and it leads to the best sellers getting out of radio and selling something that can make them big bucks.
I did [but not so sure about the "B-I-G bucks" part Wink ] – and I doubt I’d even entertain the notion of working for nearly-any of these corporate [insert fav noun here]. I’ll need to shake many hands to connect with enough fingers to count-off all the others I personally know who hold the same position. Many of us started with little-more than a copasetic account list on a station that was less-than-stellar in the book [if there even was one]. I began at a graveyard AM that couldn’t cover the market at night, but the “Three Ps” paid-off grandly [and well-before I even turned 30] – as it did for many others who had a “work ethic”, basic integrity, and quality management/ownership who understood that a good salesperson isn’t paid to just “wheel the deal” – but build loyalty and grow sales accordingly. ALL three of the former [especially the third] seem in short supply these days in the new-millennium radio game. That unfortunate reality isn’t unique to broadcast sales – but it certainly seems to congregate disproportionately there.
Like any good personality, talented production pro, and engineer; good sales-types can easily-find other opportunities when the "suits" keep setting fire to the green pasture out back; but a sales professional has the option of trekking beyond the boundary of the station across town – into a business unrelated to radio and one minus the modern-day baggage of broadcasting. They are doing just that – and in shockingly increased numbers. On a recent visit to Cincy, I can recall being in the car with an advertising industry “bud”. A sales-recruitment ad came on 55KRC. He looked at me and said: “There they go again... ‘Need my cell? [he snidely chuckled] Nope, I didn’t think so!” That’s a sad state of affairs considering it came from a man who places orders for advertising.
Quote from: flakunkel on August 08, 2007, 07:48:30 pm
When CCU salespeople start making too much money the company cuts their commission rates. Then they quit. CCU would rather take in less revenue than pay people. [?]
You’d think this to be a fruitless method of managing a sales-team member, but those shenanigans have been going on at low-class radio operations for 25+ years... Just NOT at the so-called “top shelf” stations. So this is happening at a CCU station? I’ll let you folks fill in the blanks and draw your own conclusions; but before you think that’s some wild conspiracy theory, consider this startling revelation:
Quote from: dbdigital on August 08, 2007, 07:28:15 pm
I came across this quote from Bob Lefsetz of Los Angeles FM talker KLSX that I felt I had to share:
“Many people believe the owners are not going to fix radio. They're just gonna consolidate and add commercials, withdrawing cash until nobody listens anymore and the stations have been devalued to next to nothing.”
« Last Edit: August 09, 2007, 12:48:18 pm by hipporadio »