This comes from Yahoo Finance, so take it as you will...
Traditional TV 'past the point of no return' as viewership hits record low
Traditional TV 'past the point of no return' as viewership hits record low
Traditional TV viewing is falling off a cliff as media companies scramble to reset strategies.
finance.yahoo.com
According to the latest data from Nielsen, linear TV viewership fell below 50% in July for the first time. Broadcast and cable each hit a new low of 20% and 29.6% of total TV usage, respectively, to combine for a linear television total of 49.6%.
"Linear TV [is] past the point of no return," Macquarie analyst Tim Nollen wrote in a note to clients on Monday, adding the revenue line for cable and satellite operators is "probably permanently negative" as pricing fails to drive upside while TV advertising growth stalls.
"We think the metrics for linear TV are all bad," the analyst continued. "Ad revenue across our media network coverage fell 13% on average in Q2, down from -8% in 1Q, which included the Super Bowl.