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Townsquare turns in another AM

Kind of surprised at this one. Only sports outlet in town. Not an awful signal. I am sure the ESPN programming was barter, so other than power not a lot of expense. And plenty of support for local high school sports. The land where the 2 tower array sits looks fairly worthless for much else.

Of course, there was no FM translator attached to this one, so maybe just not worth the effort?
 
The New Chico said:
Kind of surprised at this one. Only sports outlet in town. Not an awful signal. I am sure the ESPN programming was barter, so other than power not a lot of expense. And plenty of support for local high school sports. The land where the 2 tower array sits looks fairly worthless for much else.

Of course, there was no FM translator attached to this one, so maybe just not worth the effort?
Click to expand...
It's not the only sports outlet. Stephens Media has KBBO 1390 'The Fan', also on K283BX 104.5, K269HF 101.7 and KHHK 99.7-HD4.
 
This station had so much legacy. It was originally KIMA-AM, a CBS Radio affiliate, and later changed to KMWX going oldies for many years. Eventually became Classic Country 'Cutie', and the calls used to be on 980 AM (ALSO silent!)

I really miss the ESPN programming on this channel. 1460 had the Huskies games and other sporting events. Now there is no affiliate.

RIP KUTI, 1944-2024.
 
The New Chico said:
I am sure the ESPN programming was barter, so other than power not a lot of expense. And plenty of support for local high school sports.
Click to expand...

In order to make a go of it with sports radio, you need enough spots M-F 6am-6pm to make you solvent. Live PxP is great, but it can't fill enough hours in a week to carry the whole operation.

I have no idea what KUTI was running for daytime spots before they went silent, but a lot of these small market ESPN Radio stations sound like an Ad Council CD
 
Ad Council? They ran a lot of those PSAs if I recall, especially in the post-6pm period. Not having an FM translator doesn't help.
 
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