Why is the Wolf not playing what they’re supposed to be playing? They supposed to be playing classic country but they’re back to playing the 90’s to now like before they shifted it to classic country. Explain this to me please??
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The Wolf
- Thread starter charles1234
- Start date
Right on the money. In addition, the 90's decade is now firmly positioned in the classic hits realm and not just with country music, @charles1234. 1994 was 30 years ago. Classic rock stations currently play Pearl Jam and Nirvana. Classic hits spins Backstreet Boys and N'Sync now, I mean, just look at The Spot. Cumulus tried shifting The Wolf a little older, the ratings dropped, and what you hear now is a course correction. I wouldn't be at all surprised to hear most 20th century songs pulled from Wolf's rotation in the next year or two.
Depends on what you mean by most. I'd expect at least 25% 90s for now. George Strait is still the king.
Exactly. He and Clint Black will remain in regular rotation for several more years. The likes of The Dixie Chicks and Diamond Rio...not so much.
In most of the radio industry,early to mid 90s is considered country gold.. and in major to medium markets, what they play when they say classic country.
Correct, but when KPLX changed to classic country 2 years ago, they included an 80s song an hour. Randy Travis, Alabama, older Strait.
In fact, looking at the KPLX music log, I see they did play Ocean Front Property last week.
Think of it this way...
KSCS is a Country CHR targeting 18-44. KPLX is a Country AC targeting 25-54. The music can ebb and flow depending on the music cycle. When the current/recurrent offerings are strong enough, KPLX doesn't need to lean older.
Right now KSCS has a higher share, but KPLX out-cumes it and combined they've successfully prevented any other non-rimshot operator from attempting to carve a hole in their Country wall.
As others have noted, unlike Classic Hits, which is still very 80s centric, the sweet spot for Gold based Country stations are the 1990s.
KSCS is a Country CHR targeting 18-44. KPLX is a Country AC targeting 25-54. The music can ebb and flow depending on the music cycle. When the current/recurrent offerings are strong enough, KPLX doesn't need to lean older.
Right now KSCS has a higher share, but KPLX out-cumes it and combined they've successfully prevented any other non-rimshot operator from attempting to carve a hole in their Country wall.
As others have noted, unlike Classic Hits, which is still very 80s centric, the sweet spot for Gold based Country stations are the 1990s.
When did the Spot play N’ Sync and Backstreet Boys?
I don't have their log in front of me, Charles, just giving you a "for instance". Classic hits, although 80's centric, continues to evolve and that means the time is right to delve into 90's fare. I've heard "Everybody" by Backstreet Boys on 98.7, for sure. N'Sync, I can't recall if they've ever been added into the playlist.