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"The HD-R Alliance Gears Up for 2007"
http://rwonline.com/pages/s.0049/t.566.html
"increase consumer awareness of HD Radio"
With the new report that 75% of Americans are aware of HD Radio, at some level, this has pretty-well been accomplished.
"find ways to accelerate consumer demand"
Again, instead of a technology in demand, from the start, HD Radio is having to be "pushed" on consumers.
"Alliance President/CEO Peter Ferrara calls the $199 a “tipping point” at which receiver makers will sell not thousands of units, but “hundreds of thousands... Ferrara says manufacturers have provided him with anecdotal sales information about HD Radio, rather than hard numbers, presumably to avoid giving competitors their sales figures. Asked by Radio World how the RadioShack Accurian sold at a special $99 price at Thanksgiving, Ferrara said the retailer was “overwhelmed by the sales. They oversold the radios in virtually every market where they have rolled it out.”
A total lie - only 33000 HD radios have been sold, and according to "Google Trends", interest is waning.
"The alliance will focus much of its efforts on the automotive chain this year."
Since, table-top HD Radio sales have been almost a total failure, this is the next obvious desperate choice.
"To bridge the gap between aftermarket and OEM availability, HD-R car converters are coming on the market this month. These devices promise to convert nearly any in-dash receiver — as well as satellite radio — to HD-R."
Yea, like this is going to happen, with in-dash Satellite Radio, and once in-dash Internet takes off.
"More than 1,000 stations are broadcasting in analog and digital and more than 500 are multicasting as the alliance enters 2007. There are approximately 13,750 licensed stations in the country, not counting LPFMs."
Still, only as small percentage of stations, with some having turned off IBOC, but no one is listening.
"Ferrara acknowledges that each store “has to take the initiative to make it [HD-R] a priority and it’s something we just have to keep banging on.”
As we have seen, even retailers do not care about HD Radio - again, another example of having to "push" this technology on consumers. Hey buddy, try your local state fair !
"And then we want to continue to be reactive to and supportive of things that go on in retail, whether that’s with a Best Buy or a Wal-Mart or a Target or a Sony or whoever else may be coming up in the emergence of the space."
Do any of these stores carry HD Radio ?
"what we’re trying to sell them is an improvement and a better experience than what they already get."
A total lie, with lousy programming, 60% the coverage of analog, and adjacent-channel interference.
"But from the standpoint of promoting the product it is important, in fact, it’s paramount, that the individual broadcaster do that independently … because HD Radio is not this mindless sound coming out of the sky that hits all of America..."
So, when HD Radio fails, the HD Radio Alliance can blame the individual broadcaster. Is he implying, that terrestrial radio is mindless sound, and that HD Radio will magically fix this ?
"I think the naysayers just are looking for something to say nay about. The reality is if you listen to the content that’s on the air, if you turn on the radio and if you listen actively to HD2, there’s some great stuff on the air."
A total lie - same lousy stuff.
"I would like for this time next year for HD Radio to be considered one of the really front and center hot gifts for the holidays..."
75% of Americans are aware of HD Radio, at some level, yet despite a $200,000,000 ad campaign, only 33,000 HD radios have been sold, and "Google Trends" indicates that consumer interest is waning.
http://rwonline.com/pages/s.0049/t.566.html
"increase consumer awareness of HD Radio"
With the new report that 75% of Americans are aware of HD Radio, at some level, this has pretty-well been accomplished.
"find ways to accelerate consumer demand"
Again, instead of a technology in demand, from the start, HD Radio is having to be "pushed" on consumers.
"Alliance President/CEO Peter Ferrara calls the $199 a “tipping point” at which receiver makers will sell not thousands of units, but “hundreds of thousands... Ferrara says manufacturers have provided him with anecdotal sales information about HD Radio, rather than hard numbers, presumably to avoid giving competitors their sales figures. Asked by Radio World how the RadioShack Accurian sold at a special $99 price at Thanksgiving, Ferrara said the retailer was “overwhelmed by the sales. They oversold the radios in virtually every market where they have rolled it out.”
A total lie - only 33000 HD radios have been sold, and according to "Google Trends", interest is waning.
"The alliance will focus much of its efforts on the automotive chain this year."
Since, table-top HD Radio sales have been almost a total failure, this is the next obvious desperate choice.
"To bridge the gap between aftermarket and OEM availability, HD-R car converters are coming on the market this month. These devices promise to convert nearly any in-dash receiver — as well as satellite radio — to HD-R."
Yea, like this is going to happen, with in-dash Satellite Radio, and once in-dash Internet takes off.
"More than 1,000 stations are broadcasting in analog and digital and more than 500 are multicasting as the alliance enters 2007. There are approximately 13,750 licensed stations in the country, not counting LPFMs."
Still, only as small percentage of stations, with some having turned off IBOC, but no one is listening.
"Ferrara acknowledges that each store “has to take the initiative to make it [HD-R] a priority and it’s something we just have to keep banging on.”
As we have seen, even retailers do not care about HD Radio - again, another example of having to "push" this technology on consumers. Hey buddy, try your local state fair !
"And then we want to continue to be reactive to and supportive of things that go on in retail, whether that’s with a Best Buy or a Wal-Mart or a Target or a Sony or whoever else may be coming up in the emergence of the space."
Do any of these stores carry HD Radio ?
"what we’re trying to sell them is an improvement and a better experience than what they already get."
A total lie, with lousy programming, 60% the coverage of analog, and adjacent-channel interference.
"But from the standpoint of promoting the product it is important, in fact, it’s paramount, that the individual broadcaster do that independently … because HD Radio is not this mindless sound coming out of the sky that hits all of America..."
So, when HD Radio fails, the HD Radio Alliance can blame the individual broadcaster. Is he implying, that terrestrial radio is mindless sound, and that HD Radio will magically fix this ?
"I think the naysayers just are looking for something to say nay about. The reality is if you listen to the content that’s on the air, if you turn on the radio and if you listen actively to HD2, there’s some great stuff on the air."
A total lie - same lousy stuff.
"I would like for this time next year for HD Radio to be considered one of the really front and center hot gifts for the holidays..."
75% of Americans are aware of HD Radio, at some level, yet despite a $200,000,000 ad campaign, only 33,000 HD radios have been sold, and "Google Trends" indicates that consumer interest is waning.