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2008 was a big turning point for newspaper revenue because that was about the time the economy started to drop. If you remember real-estate tanked, property values dropped and everybody became concerned about the future. It was natural for print to start to loose business. Yes social media was rising at the time but as I remember ad sales in general through all mediums was dropping in 2008. The drop triggered big changes in the operation of newspapers including those down here in SW Florida. A very impressive local paper owned by a national company who had invested millions in a new building and new press just before 2008 because things were so good sold to another national chain who then sold to a third chain in less than a year. Big changes occurred. The paper dropped employees sold the press moved printing to a central location North and content suffered. Less local stories and more national and regional stories that could be adapted to appear to be local. In a year the number of local stories in a Sunday edition dropped to eight then six. The size of the paper decreased and the great local reporting for the most part went away. I'm of the belief that the loss of content was as big a contributor to the demise as was the advertising money available. Radio went through the same thing at the same time.
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